The Start Of Their Journey
Boutique Education was established to provide enjoyable and engaging English lessons for children. At the time, way back in 2010, the founders identified a gap in the market where most tuition centers prioritized academic results and not student engagement. They strongly believed that if you can get the buy-in from the child then the results will come naturally. An engaged student is more likely to inquire and therefore retain knowledge. To address this issue, they developed lesson plans that catered to the child’s individual interests, before long the child was having so much fun that they didn’t realize they were in a study session.
The Defining Moment: When Boutique Education Knew They Were On The Path To Molding Top Performing Students
Initially, Boutique Education began teaching English as an additional language to international students. Many of these schools streamed the students by their English proficiency level. However, it did not take long for the students to be placed in the mainstream classes and outperform their native English-speaking peers in literacy and language skills. This success garnered interest from native English-speaking individuals who expressed interest in receiving lessons from Boutique Education.
Key Factors Factors Contributing To Boutique Educations Success
Boutique Education’s mission is to maximize every student’s potential, whether they attend pre-school, primary school, high school, homeschool, or have special educational needs. The company’s success is rooted in its three pillars:
- High-level teachers – Boutique Education’s team is composed of qualified teachers who are committed to a career in teaching and are passionate about what they do. They ensure that the teachers are dynamic and enthusiastic, inspiring our students and creating a motivational learning environment.
- Convenience – Boutique Education provides their tuition online or in the student’s home, saving time and effort. The team brings their lessons and expertise to the student.
- Impeccable customer service – The company regularly communicates with its clients and is very responsive to questions and queries. They ensure that there is always continuity with lessons and regular feedback to tweak their services if needed. The students are also provided with regular feedback verbally, via email, and through their dedicated parent portal. Boutique Education values the importance of customer service and offers multiple ways for clients (and future customers) to contact them, including their website, email, WhatsApp, Facebook, and Instagram.
These three pillars serve as the backbone of the company’s success. Boutique Education provides strength and depth to its value proposition. Also, as a company, they have the resources to manage any situation or issue with minimal disruption to the student.
Adapting To The COVID-19 Pandemic
At the onset of the pandemic, the tuition service provider was swift to implement online learning for their students, making them one of the pioneers in offering such a service in Singapore. This proactive approach led to an increase in new customers, including some from overseas, thus opening up their opportunities globally. As an innovative and forward-thinking education company, they continuously adjust their strategy to align with new regulations, academic advances, external forces, and student and teacher needs.
Roadblocks and Improvements to Consider
Boutique Education is continuously seeking ways to enhance its offerings and services, whether it is by launching classes in a new subject or implementing new technology to enhance customer experience. The company recognizes that failure to constantly improve its systems and processes can lead to stagnation of its business.
Boutique Education Teams Core Values
A key factor for a successful Boutique Education educator is the ability to establish a strong rapport with the student and their family. Given that teaching is conducted on a one-to-one basis, typically for a minimum of one hour per class, it is important that the educator and student have chemistry, or else time will pass by very slowly for both. At Boutique Education, the role is to offer more than just teaching content; educators also offer academic support to the student so that means wearing many hats; teacher, counselor, mentor, and friend, so a Boutique Education Educator needs to have the qualities all those roles require.
Exciting Future Plans
Boutique Education has identified the development of their association with families relocating to the UK as a significant focus. They are aiming to expand their services to cover 11+ and 13+ exam preparation and in ensuring children transition smoothly into the UK school system and curriculum. They even provide unbiased and straightforward advice and information regarding school choices and school admissions in the UK to help find the best educational fit for a child.
Expansion Of Boutique Education Offerings
The company is constantly exploring options to expand its services. They have noticed a demand away from traditional subjects like conventional English, Maths, and Science and a demand for subjects such as coding and computer science. To meet this demand, they are actively seeking out instructors with the right set of skills and experience as well as being able to teach in the Boutique Education way; Then they can quickly include such subjects in their product offering.
What Makes Boutique Education Stand Out From Competitors in the Industry?
Boutique Education maintains a commitment to looking for the next creative way to deliver its tuition services. With the satisfaction of their students as their highest priority, they utilize the most effective technologies that help explain, reinforce, and deliver their tailored educational programs. Using interactive platforms, coupled with the creativity of their tutors, ensures that they remain at the forefront of modern learning. This innovative, creative, and personalized approach to education sets them apart. This approach has earned them a reputation as the preferred provider of education for families with children attending international schools in Singapore.
Advice For Aspiring Entrepreneurs
“You need to be passionate about what you do as it will consume all of your time as you get your business off the ground. If you don’t have passion for the business you will find it difficult to give it your best shot.”
Visit Boutique Education’s website here.
