Roger Egan: Co-founder and CEO of RedMart, Revolutionizing the Grocery Experience in Singapore

Roger Egan’s story as the co-founder and CEO of RedMart is a thrilling journey of innovation, determination, and entrepreneurial spirit. He transformed the way people in Singapore shop for groceries, creating a convenient and efficient online platform that has become a household name. This article delves into his fascinating story, exploring the challenges he faced and the impact he made on the grocery industry.

A Fresh Take on Grocery Shopping

Roger Egan, along with his co-founders Vikram Rupani and Rajesh Lingappa, founded RedMart in 2011 with the mission to simplify the grocery shopping experience in Singapore[1]. By offering a user-friendly online platform, RedMart allowed customers to shop for groceries from the comfort of their own homes, saving time and providing unparalleled convenience.

Navigating the Aisles of Entrepreneurship

Roger Egan faced numerous challenges while building RedMart, including raising funds, finding the right talent, and optimizing the company’s supply chain[2]. Through perseverance and creative problem-solving, he steered the company to overcome these obstacles and eventually become a dominant player in Singapore’s online grocery market.

The RedMart Revolution

RedMart’s innovative approach to grocery shopping quickly gained traction among Singaporeans, who embraced the convenience and efficiency of the platform. The company’s vast product selection, competitive prices, and reliable delivery service set it apart from traditional brick-and-mortar stores, making it a popular choice for busy consumers.

A Successful Exit: Acquisition by Lazada

In 2016, RedMart was acquired by Lazada, a leading e-commerce platform in Southeast Asia, for an estimated $30-40 million[3]. The acquisition marked a significant milestone in RedMart’s journey, validating the company’s success and paving the way for further growth and expansion.

Inspiring the Next Generation of Entrepreneurs

Roger Egan’s entrepreneurial journey offers valuable lessons for aspiring business owners. His ability to identify a market need, create innovative solutions, and persevere through challenges serves as a powerful reminder of what it takes to build a successful venture.


Roger Egan’s story with RedMart has forever changed the grocery shopping landscape in Singapore, proving that innovation, determination, and entrepreneurial grit can transform industries and improve the lives of consumers. His journey serves as an inspiration for those looking to embark on their own entrepreneurial adventures, showing that with the right mindset and a commitment to solving problems, anything is possible.

“Unlock your offshore talent pool with Kaizenaire!”

“Don’t let labor shortages and talent acquisition challenges hold your SME back. Connect with skilled professionals from the Philippines through Kaizenaire and enjoy up to 70% in cost savings compared to hiring locally. From telemarketers to digital marketers, we offer a wide range of talent to meet your business needs. Plus, with our comprehensive approach that includes training, and ongoing support, you can seamlessly integrate your remote workforce and achieve long-term success. Sign up today and unlock the potential of offshore talent!”


  1. Tech in Asia, “How RedMart Succeeded Where Others Failed” (
  2. e27, “RedMart Founders Share Their Struggles, Successes and Strategies” (
  3. TechCrunch, “Alibaba’s Lazada Begins to Offer RedMart Grocery Items in Singapore” (
Scroll to Top