Factors in Creating a Logo
1. Choose the type of logo you want
Lettermark Logo – uses stylized single or multiple letters, typically incorporating the initials of the company or the initial letter of its name. This creates a visually unique and recognizable design.
Mascot Logo – uses a distinct cartoon or animal mascot.
Emblem Logo – the central focus is on a symbol or crest, which serves as the primary element. This type of logo design often integrates text within the emblem, creating a cohesive and harmonious visual composition.
2. Refer to Different Artistic Genres/Movements
Cubism Art – A type of art style from Pablo Picasso and Georges Braque characterized by the utilization of geometric shapes to portray various subjects, including humans and other objects.
Psychedelic Art – A type of art style distinguished by strong, vivid colors, surreal and abstract imagery, and a dreamlike atmosphere.
Pop Art – A type of art style that encompasses advertisements, comic strips, and everyday objects, often portrayed in a vibrant and strong fashion.
3. Use Names of Famous Artists
Pablo Picasso
Bansky
4. Use Art Techniques
Gradient
Outline
5. Tell the A.I. what NOT to do
It’s critical to set up clear standards and criteria for both what you want and don’t want when working with any AI tool, not just Midjourney. If you leave it to AI, your designs might end up being unnecessarily complicated or cluttered.
Example: –no text, realistic photo details, shadows
When it comes to logo design, you should generally use some of the aforementioned elements—avoiding text, shadows, and realistic details. You can also encourage the AI tool to produce better logo concepts that are more in line with your standards by letting it know what you don’t want.
You can speed up your workflow and enable rapid exploration of several ideas by utilizing AI technologies like MidJourney. However, it is believed that AI won’t totally take the role of logo designers; rather, it will speed up the process of concept generation for us as designers.
In the end, you’ll still need a professional designer’s skills to refine and polish your designs. As long as you know how to utilize it, MidJourney can be a useful tool in your logo design process, regardless of your level of experience.