Deelish Brands is a Singapore-based restaurant management company that has been making waves in the food and beverage (F&B) industry. Led by CEO Moe Ibrahim, the company has established itself as a top choice for trendy halal F&B concepts. Deelish Brands is known for its innovative consumer engagement strategies, operational excellence, and strategic expansion plans.
One of the key strengths of Deelish Brands is its impressive brand portfolio. The company has a diverse range of F&B concepts that cater to different tastes and preferences. From fast food chains like Fatburger and Buttrmilk to more upscale restaurants like The Halia, Deelish Brands has something for everyone. This has helped the company to establish a strong presence in the highly competitive F&B industry in Singapore.
Deelish Brands has also been expanding its operations beyond Singapore. The company has plans to enter new markets in the Asia-Pacific region, with a focus on countries like Malaysia, Indonesia, and the Philippines. This strategic expansion is expected to help Deelish Brands to tap into new customer segments and grow its business further.
Key Takeaways
- Deelish Brands is a Singapore-based restaurant management company known for its innovative consumer engagement strategies, operational excellence, and strategic expansion plans.
- The company has a diverse range of F&B concepts that cater to different tastes and preferences, helping it to establish a strong presence in the highly competitive F&B industry in Singapore.
- Deelish Brands has plans to enter new markets in the Asia-Pacific region, with a focus on countries like Malaysia, Indonesia, and the Philippines.
Company Overview
Deelish Brands is a food and beverage company that operates in the halal food sector. The company was founded in 2017 by its Founder and CEO, with the aim of filling a market gap in Southeast Asia for fast-food services that cater to the halal dietary requirements of Muslims.
History and Founding
Deelish Brands was founded in 2017 in Singapore, with a mission to provide fast food services that cater to the halal dietary requirements of Muslims in Southeast Asia. Since its founding, the company has grown to employ 11 staff members and has secured funding from two investors, raising over $1.41 million in its latest deal.
Mission and Vision
Deelish Brands’ mission is to provide high-quality food services that cater to the halal dietary requirements of Muslims in Southeast Asia. The company’s vision is to become a leading brand in the halal food sector, known for its innovative store design, use of technology, and commitment to customer satisfaction.
Deelish Brands has achieved significant success in its mission to provide high-quality food services to the halal food sector in Southeast Asia. With its innovative store design, use of technology, and commitment to customer satisfaction, the company has established itself as a leading brand in the halal food sector.
Brand Portfolio
Deelish Brands is a Singapore-based company that owns and operates a portfolio of halal restaurants. The company’s mission is to be the top choice for trendy halal food in the Western world. The Deelish Brands portfolio includes Fatburger, 800 Degrees, Blimpie, and Buffalos.
Fatburger
Fatburger is a fast-casual restaurant chain that specializes in burgers, wings, and milkshakes. The chain was founded in Los Angeles in 1947 and has since expanded to over 200 locations worldwide. Fatburger is known for its juicy burgers and hand-scooped milkshakes. The chain’s signature burger is the Fatburger, which is made with 100% pure lean beef.
800 Degrees
800 Degrees is a fast-casual restaurant chain that specializes in wood-fired pizza and rotisserie chicken. The chain was founded in Los Angeles in 2011 and has since expanded to over 20 locations worldwide. 800 Degrees is known for its artisanal pizzas, which are made with fresh, high-quality ingredients and cooked in a wood-fired oven. The chain’s signature pizza is the Margherita, which is made with San Marzano tomatoes, fresh mozzarella, and basil.
Blimpie
Blimpie is a fast-casual restaurant chain that specializes in sliced-to-order subs. The chain was founded in Hoboken, New Jersey in 1964 and has since expanded to over 200 locations worldwide. Blimpie is known for its fresh, high-quality ingredients and generous portions. The chain’s signature sub is the Blimpie Best, which is made with ham, prosciutto, cappacola, salami, and provolone cheese.
Buffalos
Buffalos is a fast-casual restaurant chain that specializes in burgers, wings, and milkshakes. The chain was founded in Los Angeles in 2019 and has since expanded to over 5 locations worldwide. Buffalos is known for its juicy burgers and crispy wings. The chain’s signature burger is the Buffalo Burger, which is made with 100% pure lean beef and topped with buffalo sauce.
Deelish Brands is committed to providing its customers with high-quality, halal food that is both delicious and affordable. Whether you’re in the mood for a juicy burger, a piping-hot pizza, or a delicious sub, Deelish Brands has something for everyone. So why not head down to your nearest Deelish Brands restaurant today and try some of their delicious food? With prices starting from just $5, you won’t be disappointed!
Strategic Expansion
Deelish Brands has been making strategic moves to expand its footprint in Southeast Asia. With its recent successful Pre-Series A Round, the company is well-positioned to take advantage of expansion opportunities.
Southeast Asia Focus
As part of its strategic expansion plans, Deelish Brands has identified Southeast Asia as a key focus area. The company plans to leverage its experience in the region to expand its presence in Indonesia, one of the largest markets in the region.
New Market Entries
Deelish Brands is exploring new market entries to expand its reach. The company is eyeing Kinex Mall in Katong, which is a prime location for its halal restaurants. With its focus on halal food, Deelish Brands is well-positioned to tap into the growing demand for halal food in the region.
Partnership Strategies
To accelerate its expansion plans, Deelish Brands is exploring partnership strategies. The company is looking to partner with local players to gain a foothold in new markets. By partnering with local players, Deelish Brands can leverage their local knowledge and expertise to expand its operations.
Deelish Brands’ recent Pre-Series A Round has provided the company with the necessary funds to execute its expansion plans. With its focus on Southeast Asia, new market entries and partnership strategies, Deelish Brands is well-positioned to become the premier restaurant franchise group in the region.
Innovative Consumer Engagement
Deelish Brands has always been at the forefront of innovation in the fast-casual burger market. One of the ways they have been able to engage their customers is through their loyalty programmes.
Loyalty Programmes
Deelish Brands has implemented a restaurant loyalty programme that rewards customers for their continued patronage. The programme offers customers discounts, free items, and other perks for frequent visits. This programme has been successful in encouraging repeat visits and building customer loyalty.
Technology Integration
Deelish Brands has also integrated technology into their customer engagement strategy. They have a mobile app that allows customers to order, pay, and earn loyalty points all in one place. This has made the ordering process more convenient for customers and has also allowed Deelish Brands to collect valuable data on their customers’ preferences.
In addition to their mobile app, Deelish Brands has also implemented technology in their physical stores. They have interactive kiosks that allow customers to customize their orders and see nutritional information. This has not only improved the customer experience but has also allowed Deelish Brands to offer more personalized recommendations.
Deelish Brands has also been attentive to the needs of the Halal consumer. They have implemented Halal-certified ingredients in their menu and have made sure that their suppliers are Halal-certified as well. This has allowed them to tap into a growing market of Halal consumers who are looking for Halal-certified options.
Overall, Deelish Brands’ innovative consumer engagement strategies have been successful in building customer loyalty and improving the customer experience. With their continued focus on innovation, they are sure to remain a leader in the fast-casual burger market.
Operational Excellence
Deelish Brands has established itself as a leading restaurant management company in Singapore. The company’s success is due in large part to its operational excellence, which is evident in its franchise management and quality assurance.
Franchise Management
Deelish Brands offers franchise opportunities to entrepreneurs who want to own and operate their own fast-casual, halal restaurant. The company provides its franchisees with comprehensive training and support, including marketing and advertising assistance, site selection guidance, and ongoing operational support. Franchisees benefit from the company’s established brand and reputation for quality and innovation.
Quality Assurance
Deelish Brands is committed to maintaining the highest standards of quality and safety in its restaurants. The company’s quality assurance program includes regular inspections and audits to ensure that all of its restaurants are operating in compliance with industry standards and regulations. In the event of a customer complaint, Deelish Brands has a clear and transparent refund policy to ensure customer satisfaction.
Deelish Brands’ commitment to operational excellence has earned it recognition as one of SME100’s top restaurant management companies. The company’s success has also been recognized by the SBR Management Excellence Awards, where it won Executive of the Year for Food & Beverage.
In the rare event that a Deelish Brands restaurant must close, the company has a clear and transparent process for managing the closure and minimizing the impact on its employees and customers.
Overall, Deelish Brands’ operational excellence is a key factor in its success as a leading restaurant management company in Singapore.
Frequently Asked Questions
Where can I find Deelish Brands eateries in Singapore?
Deelish Brands has several eateries located in Singapore. You can find them at 14d Keong Saik Rd, Singapore, Central Singapore, 089121, Singapore. You can also check out their website for more information about their locations.
What are the latest reviews for Deelish Brands?
Deelish Brands has received positive reviews from customers who have visited their eateries. Customers have praised the quality of their food, the friendly staff, and the overall dining experience. You can check out their website or social media pages for more reviews.
Who is at the helm of Deelish Brands?
Deelish Brands is led by its founder, Moe Ibrahim. He has a wealth of experience in the food and beverage industry and has been instrumental in the growth and success of the company.
Has Fatburger expanded its presence in Singapore?
Fatburger has closed its outlets in Singapore as of August 25, 2023. However, you can still enjoy their delicious burgers by ordering online and having them delivered to your doorstep.
How can I get Fatburger delivered to my doorstep?
You can order Fatburger online through their website or through food delivery services such as Deliveroo or Foodpanda. Simply select the items you want to order and provide your delivery details. Your food will be delivered to you in no time.
What’s new at Fatburger’s Tampines outlet?
As of August 25, 2023, Fatburger has closed its outlets in Singapore. However, you can still enjoy their delicious burgers by ordering online and having them delivered to your doorstep. Keep an eye out for any updates on their website or social media pages for any future developments.