WTAPS is a Japanese streetwear brand founded by Tetsu Nishiyama in 1997. The brand is known for its military-inspired clothing and philosophy. The brand’s name is derived from “double taps,” a term used in military training to refer to shooting a target twice in quick succession.
WTAPS is a brand that has always been about more than just clothing. It has a strong philosophy that is reflected in its designs. The brand is inspired by military style and urban culture, and this is evident in its product line and design aesthetics. The brand’s focus on quality and attention to detail has made it a favourite among streetwear enthusiasts around the world.
Key Takeaways
- WTAPS is a Japanese streetwear brand founded by Tetsu Nishiyama in 1997, known for its military-infused clothing and philosophy.
- The brand’s name is derived from “double taps,” a term used in military training to refer to shooting a target twice in quick succession.
- The brand’s focus on quality and attention to detail has made it a favourite among streetwear enthusiasts around the world.
Brand Genesis and Philosophy
WTAPS is a Japanese streetwear brand that was founded in 1996 by Tetsu Nishiyama. Over the years, the brand has become known for its military-inspired aesthetic and its collaborations with other notable brands in the streetwear scene.
Tetsu Nishiyama and the Origins of WTAPS
Tetsu Nishiyama is a well-respected designer in the streetwear community, and his vision for WTAPS was to create a brand that was both functional and stylish. The name WTAPS is derived from a military term, “double taps,” which refers to a shooting technique where two shots are fired in rapid succession at the same target. This military influence is evident in the brand’s designs, which often feature camo prints and utilitarian details.
Collaborations with Neighbourhood and Other Brands
WTAPS has collaborated with a number of other brands over the years, including Neighbourhood, A Bathing Ape (BAPE), Supreme, Undercover, and Forty Percent Against Rights (FPAR). These collaborations have allowed WTAPS to expand its reach and introduce its designs to a wider audience. The collaboration with Neighbourhood, in particular, has been highly successful, with the two brands working together on a number of collections that have been well-received by fans of both brands.
Influence of Japanese Streetwear and Tokyo Culture
WTAPS is heavily influenced by Japanese streetwear and Tokyo culture. The brand’s designs often feature elements that are unique to Tokyo, such as the city’s iconic street signs and symbols. This focus on Japanese culture has helped WTAPS to stand out in the crowded streetwear market, and has made the brand a favourite among fans of Japanese fashion.
Overall, WTAPS is a brand that is known for its unique aesthetic and its commitment to quality and functionality. Whether you’re a fan of military-inspired fashion or simply appreciate well-designed clothing, WTAPS is a brand that is worth checking out. With its focus on collaboration and its deep roots in Japanese streetwear culture, it’s no wonder that WTAPS has become one of the most respected brands in the streetwear scene.
Product Line and Design Aesthetics
WTAPS is a Japanese brand that has become synonymous with quality and style in the world of streetwear. The brand’s design aesthetic is a perfect blend of military and streetwear, making it a popular choice among those who love both styles. In this section, we will take a closer look at the brand’s product line and design aesthetics.
Signature Apparel and Seasonal Collections
WTAPS is known for its signature apparel, which includes M-65 jackets, cargo pants, and military-inspired shirts. The brand’s seasonal collections are also highly sought after, with each collection featuring a unique theme and design. Some of the popular seasonal collections include the “Paradise” collection, which features colourful prints and patterns, and the “Buds” collection, which features floral prints.
WTAPS and Vans: A Sneakerhead’s Delight
WTAPS has collaborated with Vans several times to create unique and stylish sneakers. The collaboration has resulted in some of the most coveted sneakers among sneakerheads. Some of the popular WTAPS x Vans collaborations include the Sk8-Hi, Old Skool, and Era sneakers. The sneakers feature military-inspired designs and are made with high-quality materials, making them a must-have for any sneakerhead.
Accessories and Lifestyle Products
WTAPS also offers a range of accessories and lifestyle products that complement its clothing line. The brand’s accessories include hats, socks, and underwear, while its lifestyle products include bags and keychains. The accessories and lifestyle products feature the same attention to detail and quality as the brand’s clothing line, making them a great addition to any outfit.
In terms of pricing, WTAPS is considered a high-end brand, with prices ranging from $50 for a t-shirt to $800 for a jacket. However, the brand’s quality and attention to detail make it a worthwhile investment for anyone who loves streetwear and military-inspired fashion.
Overall, WTAPS is a brand that has built a reputation for quality, style, and innovation. Its unique blend of military and streetwear aesthetics has made it a favourite among fashion enthusiasts around the world. Whether you’re looking for a stylish hoodie, a pair of sneakers, or a unique accessory, WTAPS has something for everyone.
Frequently Asked Questions
How can you pronounce WTAPS correctly?
WTAPS is pronounced as “double taps”, with the “W” being silent. It is a common mistake to pronounce it as “W-T-A-P-S”.
What does the acronym WTAPS signify?
WTAPS stands for “W)Taps” which is a reference to the military term “double taps” which means firing two shots in quick succession at the same target.
Who is the mastermind behind WTAPS?
Tetsu Nishiyama is the founder and creative director of WTAPS. He is a well-respected figure in the streetwear industry and has been instrumental in shaping the brand’s unique aesthetic.
Are the roots of WTAPS in Japan?
Yes, WTAPS is a Japanese brand that was founded in 1996. The brand draws inspiration from military and workwear clothing, and has become a staple of Japanese streetwear culture.
What price range are we looking at for WTAPS apparel?
WTAPS apparel is known for its high-quality materials and attention to detail, which means that it can be quite expensive. Prices for t-shirts start at around $100, while jackets and outerwear can cost upwards of $1000.
Has WTAPS collaborated with New Balance for any exclusive releases?
Yes, WTAPS has collaborated with New Balance on several occasions to release exclusive footwear collections. These collaborations are highly sought after by sneaker enthusiasts and often sell out quickly.