Are you curious about Tendam Brands? This European fashion company is a leading omnichannel fashion retailer that operates in over 80 countries. Tendam Brands is well-known for its eight brands, including Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, and Fifty. Each brand has its design team, sales, and management network.
Tendam Brands has a significant presence in Spain, where it is the second-largest operator in the Spanish market by market share. The company’s international expansion is based on two management models, own stores and franchises. Tendam Brands has 1,990 physical points of sale and 47 online markets spread over four continents, Europe, Asia, Africa, and America.
Key Takeaways
- Tendam Brands is a European fashion company that operates in over 80 countries with eight brands.
- The company has a significant presence in Spain, where it is the second-largest operator in the Spanish market by market share.
- Tendam Brands’ international expansion is based on two management models, own stores and franchises.
Corporate Identity and Growth
Tendam Brands S.A.U Overview
Tendam Brands is a leading fashion retailer that operates in the premium mass market segment. The company was formerly known as Grupo Cortefiel and was renamed in 2018 to Tendam Brands. The company’s corporate identity encompasses its mission, vision and way of working. Tendam Brands aims to create a more sustainable company with a value proposal adapted to each segment of the population to which its commercial offer is directed. The company adopts innovation as a strategic challenge and distinguishing feature in the fashion retail industry.
Leadership and Vision
Jaume Miquel is the CEO of Tendam Brands and leads the company’s management team. Tendam Brands’ board of directors is responsible for the company’s overall strategy and direction. The company’s vision is to become a global leader in the fashion retail industry by delivering high-quality products and exceptional customer service.
Financial Performance
Tendam Brands has been performing well financially in recent years. In the first half of the financial year 2023-24, the company’s total revenues were up 5% to €606.2 million, and like-for-like sales grew by +6.2%. The company’s adjusted EBITDA increased by 9% to €91.8 million. Tendam Brands’ net debt decreased by €9.4 million, and the company had a cash position of €219.2 million at the end of the period.
Expansion and Market Presence
Tendam Brands has been expanding its market presence in recent years by opening new stores and entering new markets. The company has a strong presence in Spain and Portugal and has been expanding into other countries, such as Serbia, Bosnia, Mexico, and Hong Kong. Tendam Brands has also been expanding its franchise business, with over 200 franchise stores in operation. The company’s own brands, including Women’s Secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI&BYE, and Fifty, have been performing well and contributing significantly to the company’s sales.
Tendam Brands’ corporate identity and growth strategy are focused on delivering high-quality products and exceptional customer service while maintaining a sustainable and innovative approach to the fashion retail industry. With a strong leadership team and a solid financial performance, Tendam Brands is well-positioned to continue its expansion and market presence in the coming years.
Sustainability and Innovation
Tendam Brands is committed to sustainability and innovation. The company has a strong focus on reducing its environmental impact and creating sustainable products. In this section, we will explore Tendam’s commitment to sustainability, digital transformation, and brand portfolio.
Commitment to Sustainability
Tendam Brands is committed to sustainable development and has taken a step further in its commitment to the 2030 Agenda. The company has achieved a Gold rating for sustainable performance from EcoVadis, placing it among the top 4% of companies evaluated for Environmental, Social, and Governance (ESG). Tendam has also received a Silver Medal in CSR from EcoVadis.
The company’s sustainability report reflects the progress achieved throughout the year. Tendam works to integrate sustainability into its entire business strategy to contribute to sustainable business development. The company is also a member of the Carbon Disclosure Project, which is committed to reducing carbon emissions and climate change.
Digital Transformation
Tendam is a data-driven retailer, which allows it to create an environment of dialogue and interaction with the client. The company has been working towards digital transformation, which has helped it to innovate and create new ways of doing business. The company’s online business has been growing steadily, and it has been investing in omnichannel strategies to provide a seamless shopping experience for its customers.
Brand Portfolio
Tendam Brands has a diverse brand portfolio that includes multi-brand, own brands, and third-party brands. The company’s brands include Cortefiel, Springfield, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Women’secret, Fifty, Dash and Stars, and Ooto. Tendam has been working towards creating sustainable garments and products across its brand portfolio. The company’s commitment to sustainability is reflected in its sustainable product range, which includes organic cotton, recycled polyester, and sustainable viscose.
In conclusion, Tendam Brands is committed to sustainability and innovation. The company’s commitment to sustainability is reflected in its sustainability report and its sustainable product range. Tendam’s digital transformation has helped it to innovate and create new ways of doing business. The company’s diverse brand portfolio includes multi-brand, own brands, and third-party brands, all of which are committed to sustainability.
Frequently Asked Questions
Who are the current owners of Tendam?
Tendam Brands S.A.U. is the current holding company of Tendam. Tendam Brands is owned by the private equity firm CVC Capital Partners.
Which exciting brands fall under the Tendam umbrella?
Tendam operates eight brands: Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, and Fifty. These brands offer a wide range of clothing and fashion products, catering to the tastes of diverse customers.
What are the latest figures from Tendam’s annual financial report?
Tendam’s latest annual financial report shows that the company has recorded a revenue of €1.2 billion ($1.4 billion) for the 2021-22 fiscal year. The report also highlights the company’s strong performance in the third quarter of the year, with sales exceeding pre-pandemic levels.
How many stores does Tendam operate globally?
Tendam operates in 86 countries across four continents, with a total of 1,990 physical points of sale and 47 online markets. The company’s international expansion strategy is based on two management models: own stores and franchises.
Is the Springfield label part of the Tendam family?
Yes, Springfield is one of the eight brands that fall under the Tendam umbrella. Springfield is a popular clothing brand that offers a range of casual wear for men and women.
Can you tell me if Cortefiel originates from Spain?
Yes, Cortefiel is a Spanish fashion brand that was founded in Madrid in 1880. The brand has a rich history and has established a strong reputation for quality and style over the years.