New Moon is a well-known brand in Singapore, offering a wide range of canned food products, with a focus on exotic seafood choices. Founded in 1959, the brand has built a strong portfolio that caters to the changing lifestyle needs of consumers. Over the years, New Moon has won several awards, making it a trusted and reliable brand in the country.
The brand’s vision is to provide quality products that are both delicious and healthy. New Moon’s products are made using the finest ingredients, ensuring that they are of the highest quality. The brand’s products include abalone, bird’s nest, and collagen strips, among others. With a focus on product excellence, New Moon has become a household name in Singapore.
New Moon has a strong market presence and distribution network in Singapore. Its products are available in most supermarkets and online stores in the country. The brand has also established strategic partnerships with other brands to expand its reach and cater to a wider audience. With its commitment to providing quality products and excellent customer service, New Moon continues to be a leading brand in the canned food industry.
Key Takeaways
- New Moon is a trusted and reliable brand in Singapore that offers a wide range of canned food products.
- The brand’s focus on product excellence and quality has made it a household name in the country.
- With a strong market presence and strategic brand partnerships, New Moon continues to be a leading brand in the canned food industry.
Brand Heritage and Vision
New Moon is a Singaporean brand that has made a name for itself in the food industry. The brand is famous for its abalone products, which are considered to be some of the best in the market. The brand’s success can be attributed to its founder, Goh Joo Hin, who had a vision of creating a global brand that would be synonymous with quality and excellence.
The Legacy of Goh Joo Hin
Goh Joo Hin was a visionary entrepreneur who founded Goh Joo Hin Pte Ltd in 1959. He started the company as a small provision shop in Singapore, but through his hard work and dedication, he was able to turn it into a successful business. Goh Joo Hin’s legacy lives on through the brand he created, which has become one of the best-selling abalone brands in Singapore.
Vision for a Global Brand
New Moon’s vision is to become a global brand that is known for its quality and excellence. The brand’s success in Singapore has given it the confidence to expand into other markets. New Moon’s abalone products are now available in many countries around the world.
The brand’s success can be attributed to its commitment to quality. New Moon uses only the best ingredients to ensure that its products are of the highest quality. The brand is also committed to sustainability and eco-friendliness. It has introduced healthier options and sustainable food, as well as eco-friendly packaging.
New Moon’s success is a testament to the vision of its founder and the hard work of its employees. The brand’s commitment to quality and sustainability has made it a favourite among consumers. If you’re looking for a high-quality abalone product, you can’t go wrong with New Moon.
Product Excellence
When it comes to quality and excellence, New Moon has a reputation that precedes it. The brand portfolio includes a wide range of products that cater to various needs and preferences. New Moon has been in the market since 1959 and has consistently delivered top-selling quality products, both in Singapore and globally.
Signature Abalone Offerings
One of the most popular products of New Moon is their signature abalone offerings. The brand has been the best-selling abalone brand in Singapore for 13 consecutive years, as per surveys conducted by AC Nielsen between 1999 and 2011. New Moon abalone is sourced from the pristine waters of Australia, New Zealand, and South Africa. The abalone is then canned and packaged in Singapore, ensuring that the product is of the highest quality and freshness.
New Moon offers a wide range of abalone products, including braised abalone, abalone sauce, and abalone gift sets. The abalone gift sets are perfect for special occasions and make for an excellent gift for loved ones. The brand’s commitment to quality and excellence is reflected in the taste and texture of their abalone products.
Innovative Collagen and Essence of Chicken Products
New Moon also offers innovative collagen and essence of chicken products that cater to the health and wellness needs of their customers. Collagen is an essential protein that helps keep the skin firm and supple. New Moon’s collagen products are made from premium ingredients and are available in various forms, including collagen strips and collagen drinks.
The essence of chicken is a traditional Chinese remedy that is believed to boost energy and improve overall health. New Moon’s essence of chicken products are made from high-quality ingredients and are available in convenient packaging, making it easy to consume on-the-go.
New Moon’s commitment to quality and trust is evident in their product offerings. The brand’s products are not only of the highest quality but also cater to the diverse needs and preferences of their customers. With New Moon, you can be assured of products that are both delicious and nutritious, without compromising on quality. So why wait? Try New Moon’s signature abalone offerings and innovative collagen and essence of chicken products today and experience excellence like never before!
Market Presence and Distribution
New Moon is a well-known brand in Singapore, with a strong market presence and distribution network. The brand has been dominating the canned abalone market in Singapore for years, with more than 65% market share, according to research giant Nielsen.
Domination in Singapore
New Moon has been identified as the Number 1 Best Selling Abalone brand in Singapore by Nielsen. The brand is commonly associated with its canned abalones, but it has actually diversified its products over the decades. New Moon currently manages brands such as Mili, Skippy, SPAM, and Borsch Med, and has a market presence in at least 17 other countries.
Expansion to Australia and New Zealand
New Moon has expanded its market to Australia and New Zealand, where it has gained a strong foothold. The brand has built a strong brand portfolio and architecture that responds creatively to the changing lifestyle needs of consumers.
New Moon is a canned food product line managed and distributed by Goh Joo Hin Pte Ltd, Singapore’s leading FMCG distributor and brand owner. The company has been around since the 1940s and has established a reputation for excellence in the industry.
In terms of pricing, New Moon products are reasonably priced, with a 425g can of abalone retailing at around $40. The brand’s products are widely available in supermarkets and online marketplaces in Singapore, Australia, and New Zealand.
Overall, New Moon’s domination of the canned abalone market in Singapore and its expansion to other countries demonstrates its strength as a brand. Its diversified product range and reasonable pricing make it a popular choice for consumers.
Consumer Engagement
New Moon has been a trusted brand for generations, and it’s no surprise that their products continue to inspire culinary creativity. With their range of high-quality ingredients, you can create delicious dishes that will leave your taste buds craving for more.
Culinary Inspirations with New Moon Recipes
New Moon’s recipes are a great way to explore new culinary horizons. From traditional Chinese dishes to fusion cuisine, their recipes are easy to follow and perfect for all skill levels. Whether you’re looking to impress your guests or just want to try something new, New Moon’s recipes are sure to delight.
Their range of products can be used in a variety of dishes, from soups to stir-fries. For example, their canned abalone is a great addition to a stir-fry with vegetables, while their canned mushrooms are perfect for a hearty soup. With New Moon’s products, the possibilities are endless.
Building Trust Through Quality
One of the reasons why New Moon has been a trusted brand for generations is because of their commitment to quality. They use only the finest ingredients and adhere to strict quality control standards to ensure that their products are of the highest quality.
Their commitment to quality has earned them the trust of their customers, who know that they can rely on New Moon for their culinary needs. This trust has been built over generations, and it’s a testament to the quality of their products.
When it comes to meeting your culinary needs, New Moon has got you covered. With their range of high-quality products and commitment to quality, you can trust that you’re getting the best. So why not try out some of their recipes today and experience the culinary delights that New Moon has to offer?
Strategic Brand Partnerships
One of the key factors that has helped New Moon become a top-selling abalone brand is their strategic brand partnerships. By collaborating with leading food brands, New Moon has been able to expand its brand portfolio and reach a wider audience.
Collaborations with Leading Food Brands
One of New Moon’s most successful collaborations has been with Mili, a leading food brand in Singapore. The two brands have worked together to create a range of abalone-based products, including abalone sauce and abalone noodles. These collaborations have helped New Moon tap into Mili’s extensive network of wholesalers and retailers, and expand its reach to new customers.
Another successful partnership has been with Skippy, a popular peanut butter brand. New Moon has worked with Skippy to create a range of abalone and peanut butter snacks, which have proven to be a hit with customers. These collaborations have helped New Moon tap into Skippy’s loyal customer base and increase brand awareness.
In addition to these collaborations, New Moon has also worked with Spam to create a range of abalone and Spam products, and with Borsch Med to develop abalone-based health supplements. These partnerships have helped New Moon diversify its product range and appeal to a wider audience.
By partnering with leading food brands, New Moon has been able to leverage their expertise and resources to create innovative products and reach new customers. These collaborations have been a key factor in the brand’s success, and are likely to continue to play a crucial role in its growth in the future.
Frequently Asked Questions
What are the latest offerings in the New Moon gift set range?
New Moon offers a range of gift sets that are perfect for any occasion. These sets include premium abalone, bird’s nest, fish maw, and other delicacies that are sure to impress your loved ones. The latest offerings in the New Moon gift set range are the Abalone and Sea Cucumber Gift Set, the Premium Abalone and Fish Maw Gift Set, and the Bird’s Nest and American Ginseng Gift Set. These gift sets are beautifully packaged and make for a thoughtful and luxurious gift.
Can you tell me about the heritage of the New Moon brand?
New Moon is a homegrown brand that has been around since 1959. The brand is managed by Goh Joo Hin Pte Ltd, which started off as a provision store along Singapore’s Rochor Road. Over the years, New Moon has become known for its premium abalone and other delicacies. According to surveys conducted by AC Nielsen between 1999 and 2011, New Moon has consistently topped the ranks as the best-selling abalone brand in Singapore for 13 consecutive years.
Where can I purchase authentic New Moon products?
You can purchase authentic New Moon products at leading supermarkets, such as NTUC FairPrice, Cold Storage, and Sheng Siong. You can also purchase New Moon products online at the official New Moon store on Shopee Singapore.
Who is at the helm of New Moon’s operations?
New Moon is managed by Goh Joo Hin Pte Ltd, which is currently headed by Mr. Goh Choon Phong.
What regions supply the abalone for New Moon?
New Moon sources its abalone from various regions around the world, including Australia, New Zealand, South Africa, and Mexico. The abalone is carefully selected for its quality and taste.
Which abalone variety is considered superior for purchase?
New Moon offers a range of abalone varieties, including the premium braised abalone, the premium whole abalone, and the premium canned abalone. Each variety has its own unique taste and texture, and it ultimately comes down to personal preference. However, the premium whole abalone is considered the most superior due to its large size and tender texture.