Elim Chew: Founder of 77th Street and Social Entrepreneur Championing Youth Development and Entrepreneurship

Elim Chew’s remarkable story as the founder of 77th Street, a famous retail brand, and her impactful work as a social entrepreneur in youth development and entrepreneurship is a powerful testament to the power of vision, perseverance, and compassion. This article aims to inspire aspiring entrepreneurs by chronicling Elim Chew’s journey and highlighting her transformative impact on the retail industry and social entrepreneurship.

Early Life and Education

Elim Chew’s background has shaped her values and determination to create a unique retail brand that resonates with the youth. Her educational background and early career experiences provided her with the foundation to pursue her entrepreneurial dreams and make a lasting impact in her chosen field.

The Birth of 77th Street

77th Street Singapore

In 1988, Elim Chew founded 77th Street to create a unique retail brand that offered streetwear and accessories for the youth. Her dedication and commitment to her vision helped establish 77th Street as a popular retail destination in Singapore and beyond.

Struggles and Challenges

Elim Chew’s journey had its fair share of struggles and challenges. In the early days of 77th Street, she faced a lack of support and resources, adapting to changing market trends and navigating economic difficulties. However, her perseverance and adaptability enabled her to overcome these obstacles and lead 77th Street to success.

77th Street’s Growth and Success

Under Elim Chew’s leadership, 77th Street expanded its retail presence and introduced new product lines and partnerships. Her commitment to innovation and staying ahead of market trends have helped 77th Street remain a favorite retail destination for streetwear and accessories enthusiasts.

Social Entrepreneurship and Youth Development

Passionate about supporting youth development and entrepreneurship, Elim Chew has been involved in various initiatives and organizations, such as Social Innovation Park, Asia Pacific Brands Foundation, and Yellow Ribbon Project. Her dedication to fostering the growth of the next generation of leaders has profoundly impacted the lives of many young entrepreneurs.

Leadership and Philanthropy

Elim Chew’s leadership style is compassionate, innovative, and empowering. She is committed to giving back to society and mentoring young entrepreneurs, paving the way for future leaders to impact their industries more effectively.

Awards and Recognition

Elim Chew and 77th Street have received numerous awards and accolades for their contributions to the retail industry and social entrepreneurship, further solidifying their status as pioneers in their respective fields.

Lessons for Aspiring Entrepreneurs

Elim Chew’s journey offers valuable lessons for aspiring entrepreneurs. The importance of perseverance, adaptability, and embracing social responsibility cannot be overstated. Fostering an empowering and supportive culture for future leaders is crucial to building a successful and impactful business.


Elim Chew’s journey serves as an inspiring example for aspiring entrepreneurs who wish to create a meaningful impact on their industries and communities. Her unwavering commitment to vision, perseverance, and compassion has paved the way for the success of 77th Street and her numerous social entrepreneurship initiatives. Through her story, future business leaders can find the inspiration to overcome challenges and achieve remarkable accomplishments in their chosen fields. By embracing social responsibility and fostering a supportive culture for the next generation of leaders, entrepreneurs can create lasting change and contribute to a better future for all.

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  1. Today, “The Life Interview with Elim Chew: 77th Street’s Founder” (https://www.todayonline.com/lifestyle/life-interview-elim-chew-77th-streets-founder)
  2. Channel NewsAsia, “Elim Chew’s 77th Street” (https://www.channelnewsasia.com/news/business/elim-chew-s-77th-street-10693076)
  3. Entrepreneur, “How This Entrepreneur Built a Successful Business by Focusing on the Youth” (https://www.entrepreneur.com/article/293320)
  4. Forbes, “Elim Chew: Singapore’s Fashion Entrepreneur Takes on Social Change” (https://www.forbes.com/sites/forbesasia/2012/07/25/elim-chew-singapores-fashion-entrepreneur-takes-on-social-change) 5. The Peak Magazine, “Elim Chew: The Entrepreneur with a Heart” (https://www.thepeakmagazine.com.sg/interviews/elim-chew-the-entrepreneur-with-a-heart/)
  5. The Straits Times, “77th Street founder Elim Chew gets Forbes award” (https://www.straitstimes.com/singapore/77th-street-founder-elim-chew-gets-forbes-award)