Ziploc is a brand of resealable plastic bags owned by SC Johnson. The bags were invented in 1968 by a team of engineers at Dow Chemical Company, who were looking for a way to keep food fresh longer. The bags were originally called “Zip-Loc” but the name was later changed to “Ziploc”. Since then, Ziploc has become a household name and is known for its wide range of products that cater to various needs.
Ziploc’s product range includes storage bags, freezer bags, sandwich bags, and containers. These products are designed to be durable, leak-proof, and keep food fresh for longer. Ziploc’s patented seal technology ensures that the bags and containers are airtight, which helps to preserve the freshness of the food.
SC Johnson has been successful in engaging consumers with the Ziploc brand through various marketing campaigns. The brand has been promoted as a solution for storing and preserving food, which has resonated with consumers. In addition, Ziploc has been actively involved in promoting sustainability and has launched several initiatives to reduce plastic waste.
Key Takeaways
- Ziploc is a brand of resealable plastic bags owned by SC Johnson that offers a wide range of products.
- Ziploc’s products are designed to be durable, leak-proof, and keep food fresh for longer.
- SC Johnson has been successful in engaging consumers with the Ziploc brand through various marketing campaigns and promoting sustainability.
Product Range and Features
Ziploc is a popular brand that offers a wide range of storage solutions for your kitchen and beyond. The brand’s products are designed to help you save, store, organize and imagine. Here are some of the features that make Ziploc products stand out:
Varieties and Sizes
Ziploc bags come in a variety of sizes, including snack bags, sandwich bags, quart, gallon, and big bags. The brand also offers slider bags, expandable bottom bags, and specialty bags for different purposes. Ziploc bags are perfect for storing food in the fridge, freezer, or pantry.
Innovative Technologies
Ziploc bags use innovative technologies to keep your food fresh and prevent freezer burn. The brand’s double zipper and Power Shield technology provide an airtight seal that locks in freshness. The bags also feature FlexiGrip and plastic zippers that are easy to open and close.
Design and Usability Enhancements
Ziploc bags are designed with usability in mind. The brand’s Stay Open Design and patented stand-up bottom allow you to prep like a pro. The bags also feature Cool Grab Tabs™ and a Secure Seal that make them easy to grip and seal. The brand’s limited edition designs allow you to add a touch of fun and personality to your storage solutions.
Specialty and Limited Edition Lines
Ziploc also offers a range of specialty and limited edition lines. These include Endurables, which are designed for long-term storage, and ZipPak, which offers easy-open and resealable packaging solutions. The brand also collaborates with other companies to offer unique and exciting products.
Sustainability Efforts
Ziploc is committed to sustainability and offers reusable silicone bags that help reduce waste. The brand also works with partners to promote recycling and reduce plastic waste. Ziploc products are made by the Dow Chemical Company, which is committed to sustainability and reducing its environmental impact.
Brand Evolution and Collaborations
Ziploc has evolved over the years to offer new and innovative products. The brand has collaborated with other companies, such as Reynolds and Pactiv, to offer new and exciting products. Ziploc is now part of the ITW family of brands, which is committed to innovation and sustainability.
Patents and Intellectual Property
Ziploc has numerous patents and intellectual property rights that protect its innovative technologies and designs. The brand’s Minigrip and plastic zipper patents have helped it stand out in the market. Ziploc is committed to protecting its intellectual property and ensuring that its products are of the highest quality.
Ziploc products are affordable and offer a range of features that make them ideal for storing food and other items. With the brand’s commitment to sustainability and innovation, you can be sure that you are getting high-quality products that will meet your needs.
Consumer Engagement and Marketing
Ziploc has been successful in engaging its customers through various marketing strategies. As a result, the brand has become a household name for plastic bags, food storage containers, and other products that lock in freshness and reduce food waste.
Social Media Presence
Ziploc has a strong social media presence, with active accounts on Facebook and Twitter. The brand uses these platforms to engage with its customers, share tips on food storage, and promote its products. Ziploc’s Facebook page has over 1 million likes, and its Twitter account has over 10,000 followers. The brand’s social media presence has helped it to connect with customers and build brand loyalty.
Advertising Campaigns
Ziploc has also been successful in its advertising campaigns. The brand’s advertisements focus on the convenience and practicality of its products, highlighting how they can help customers save time and reduce food waste. Ziploc’s advertisements have been featured on television, in print, and online, and have helped to reinforce the brand’s position as a trusted solution for food storage and organization needs.
Overall, Ziploc’s marketing strategies have been successful in engaging customers and promoting its products. With its strong social media presence and effective advertising campaigns, the brand has become a leader in the food storage industry.
Frequently Asked Questions
Who has the current ownership of the Ziploc range?
Ziploc is currently owned by S. C. Johnson & Son, a family-owned American company that has been in business for over 130 years. The company is known for its commitment to sustainability and creating products that are both safe and effective.
What delightful alternatives exist to branded Ziploc bags?
While Ziploc bags are a popular choice for food storage and organization, there are many other options available. Some alternatives include silicone food storage bags, glass containers with lids, and beeswax wraps. These alternatives are often reusable and can help reduce waste.
From which type of plastic are Ziploc products crafted?
Ziploc bags are made from a type of plastic called low-density polyethylene (LDPE). This plastic is known for its flexibility and durability, making it ideal for use in food storage bags.
Which variety of Ziploc bag boasts the highest durability?
Ziploc freezer bags are designed to be thicker and more durable than other varieties of Ziploc bags. These bags are made with a special plastic that can withstand freezing temperatures and help prevent freezer burn.
Are Ziploc Slider Bags designed for enhanced sealing efficiency?
Yes, Ziploc Slider Bags are designed with a unique slider that helps create an airtight seal. This design can help keep food fresh for longer and prevent spills and leaks.
What’s the scoop on Ziploc Endurables’ unique features?
Ziploc Endurables bags are designed to be more durable and long-lasting than other varieties of Ziploc bags. These bags are made with a reinforced bottom and extra-strong plastic, making them ideal for use in situations where durability is important. Additionally, Ziploc Endurables bags are designed to be reusable, which can help reduce waste and save you money in the long run.