You’ve probably heard that bottled water sales are on the rise, but have you ever wondered which brands are leading the way? Bottled water has become a staple in many households, offices, and even restaurants around the world. With so many brands and options available, it can be challenging to know which one to choose. In this article, we’ll take a closer look at the leading bottled water brands and manufacturers, their sales, and market trends.
Global Market Overview:
Bottled water consumption has grown significantly over the past decade, with a global market value of over $200 billion in 2020. The industry is expected to continue growing, with a projected market value of $330 billion by 2027. The United States is the largest consumer of bottled water, followed by China, Mexico, Brazil, and Indonesia. With the increasing demand for bottled water, manufacturers are continuously innovating to meet the changing needs of consumers.
Key Takeaways:
- Bottled water is a rapidly growing industry, with a projected market value of $330 billion by 2027.
- The United States is the largest consumer of bottled water, followed by China, Mexico, Brazil, and Indonesia.
- Manufacturers are continuously innovating to meet the changing needs of consumers.
Global Market Overview
If you are looking to invest in the bottled water industry, it’s important to know the current market size and forecast, the segmentation by type, and geographical insights.
Market Size and Forecast
According to a report by Statista, the bottled water market worldwide generated a revenue of approximately $342 billion USD in 2023. The market is expected to grow annually by 5.24% (CAGR 2024-2028), with at-home revenue in the bottled water market amounting to $243.6 billion USD in 2024. The market is expected to reach $455.5 billion USD by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.
Segmentation by Type
The global bottled water market is segmented into still water, sparkling water, and functional water. Still water is the most popular category, with a market share of over 80%. Sparkling water and functional water are also gaining popularity, with a market share of 10% and 5%, respectively.
Geographical Insights
The bottled water market is dominated by Asia Pacific, followed by Europe and North America. The Asia Pacific region is expected to continue its dominance due to the increasing population and rising disposable income. Africa, South America, and the Middle East are also showing significant growth opportunities in the bottled water market.
Some of the prominent players in the global bottled water market include Nestlé, PepsiCo, The Coca-Cola Company, DANONE, Primo Water Corporation, FIJI Water Company LLC, Gerolsteiner Brunnen GmbH & Co. KG, VOSS WATER, Nongfu Spring, National Beverage Corp, and Keurig Dr Pepper Inc.
Investing in the bottled water industry can be a lucrative opportunity due to the steady growth in the market. With the increasing health concerns and rising disposable income, the demand for bottled water is expected to rise in the coming years.
Consumer Behaviour and Demand
As a consumer, your demand for bottled water is influenced by various factors such as convenience, taste, and health benefits. In recent years, there has been a shift towards healthy choices, leading to an increase in demand for functional water.
Per Capita Consumption
The per capita consumption of bottled water has been increasing steadily over the years. According to Statista, the global per capita consumption of bottled water was 45.5 litres in 2019. In the United States, the per capita consumption was 43.7 gallons in 2020, which is an increase from the previous year.
Shift Towards Healthy Choices
The shift towards healthy choices has led to an increase in demand for bottled water. Consumers are becoming more health-conscious and are opting for healthier alternatives to sugary drinks. Bottled water is seen as a healthier option, as it is free from calories, sugar, and other additives.
Functional water, which contains added vitamins, minerals, and other nutrients, is also gaining popularity among health-conscious consumers. The global functional water market is expected to grow at a compound annual growth rate of 8.6% from 2021 to 2028.
In conclusion, the demand for bottled water is influenced by various factors such as convenience, taste, and health benefits. The shift towards healthy choices has led to an increase in demand for functional water, which is seen as a healthier alternative to sugary drinks. As a consumer, you are more likely to choose bottled water over other beverages due to its health benefits and convenience.
Leading Brands and Manufacturers
When it comes to bottled water sales, there are a few brands and manufacturers that dominate the market. In this section, we’ll take a look at the market leaders as well as some emerging competitors.
Market Leaders
Nestlé Waters is the largest bottled water company in the world, with a gross annual sales of $104.11 billion as of 2023. Its key brands include Perrier, S.Pellegrino, and Nestlé Pure Life. Coca-Cola, another major player in the market, owns the brands Dasani and SmartWater. PepsiCo’s Aquafina is also a popular choice among consumers.
Danone, a French multinational food-products corporation, owns the brand Evian, which is known for its purity and mineral content. National Beverage Corp is another major player in the bottled water market, with its key brand LaCroix.
Emerging Competitors
While the market leaders dominate the industry, there are some emerging competitors that are gaining traction. One such company is Boxed Water, which offers a sustainable alternative to traditional plastic bottles. Its packaging is made from 100% recyclable materials and its manufacturing process has a lower carbon footprint than traditional bottled water.
Other emerging competitors include Flow, which offers alkaline spring water in eco-friendly packaging, and JUST Water, which uses plant-based materials to create its packaging.
Overall, the bottled water market is highly competitive, with leading brands and manufacturers constantly innovating to meet consumer demand. Whether you prefer a well-known brand or an emerging competitor, there are plenty of options to choose from.
Sales Channels and Distribution
When it comes to bottled water sales, understanding the different sales channels and distribution methods is crucial. In this section, we will explore the impact of retail versus on-trade sales, as well as the influence of e-commerce on the bottled water market.
Retail vs On-Trade Sales
The bottled water market is divided into two main sales channels: retail and on-trade. Retail sales refer to the sale of bottled water in supermarkets, hypermarkets, and convenience stores. On-trade sales, on the other hand, refer to the sale of bottled water in restaurants, cafes, and other foodservice outlets.
In the US, retail sales of bottled water have been on the rise in recent years. According to a report by Beverage Marketing, retail sales of bottled water are projected to reach $XX billion by 2027. This growth can be attributed to a number of factors, including the convenience of bottled water and the increasing health consciousness of consumers.
Influence of E-Commerce
E-commerce has had a significant impact on the bottled water market. With the rise of online shopping, more and more consumers are turning to e-commerce platforms to purchase bottled water. This trend is particularly prevalent among younger consumers, who are more likely to shop online.
According to a report by Statista, online customers constituted approximately X% of the bottled water market’s revenue in 2020. This trend is expected to continue in the coming years, with e-commerce platforms playing an increasingly important role in the distribution of bottled water.
In conclusion, understanding the different sales channels and distribution methods is essential for success in the bottled water market. By keeping up to date with the latest trends and developments, you can stay ahead of the competition and ensure the continued growth of your brand.
Impact of Global Events
The bottled water industry has been impacted by global events, including the COVID-19 pandemic, logistical challenges, and market trends. These events have affected the sales of different bottled water brands in various ways.
The COVID-19 pandemic has led to an increase in demand for bottled water due to concerns about the safety of tap water. According to Statista, the global bottled water sales were estimated at almost $270 billion in 2022. This increase in demand has led to an increase in the sales of different bottled water brands, with some brands experiencing a surge in sales.
Logistical challenges have also affected the sales of different bottled water brands. The COVID-19 pandemic has disrupted supply chains, leading to shortages of some brands in certain regions. This has affected the sales of these brands, with some experiencing a decline in sales due to the unavailability of their products.
Market trends have also played a role in the sales of different bottled water brands. Consumers are becoming more health-conscious, leading to an increase in demand for bottled water. This trend has led to the emergence of new bottled water brands that focus on health and wellness.
In conclusion, global events have had a significant impact on the sales of different bottled water brands. The COVID-19 pandemic has led to an increase in demand for bottled water, while logistical challenges have affected the availability of some brands. Market trends have also played a role in the emergence of new bottled water brands.
Frequently Asked Questions
Which brand leads the global bottled water sales?
The global bottled water market is highly competitive, with several brands fighting for the top spot. However, Nestlé is currently the leading bottled water brand in the world. In 2020, the company had a market share of approximately 20% in the global bottled water market.
What are the top 10 bottled water brands currently dominating the market?
The top 10 bottled water brands currently dominating the market are Nestlé, Danone, Coca-Cola, PepsiCo, Gerolsteiner, Fiji Water, Nongfu Spring, Voss, Evian, and San Pellegrino. These brands have a significant market share and are known for their quality products.
Which bottled water companies have the largest market share?
Nestlé and Danone are the two bottled water companies with the largest market share. They are both multinational companies that have a strong presence in the global bottled water market. Other companies with a significant market share include Coca-Cola, PepsiCo, and Gerolsteiner.
What are the latest trends in bottled water consumption across different states?
The latest trends in bottled water consumption across different states show that consumers are increasingly looking for healthier and more environmentally friendly options. Many consumers are choosing to buy bottled water that is free from BPA and other harmful chemicals. Additionally, there is a growing trend towards buying locally sourced bottled water.
Can you list the most popular BPA-free bottled water brands?
Some of the most popular BPA-free bottled water brands include Evian, Voss, Fiji Water, and Gerolsteiner. These brands are known for their high-quality products and commitment to producing bottled water that is free from harmful chemicals.
What are some high-end bottled water brands that consumers absolutely love?
Some high-end bottled water brands that consumers absolutely love include Acqua Panna, San Pellegrino, and Voss. These brands are known for their premium packaging and unique taste profiles. While they may be more expensive than other bottled water brands, they are often considered a luxury item and are popular among consumers who are looking for a high-end drinking experience.