If you’re a makeup lover, you’ve probably heard of Too Faced. This beauty brand has become a household name, known for its high-quality products and fun, playful packaging. Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced has grown into a global brand with a loyal following.
The brand is known for its innovative products, such as the first glitter eyeshadow and the iconic Better Than Sex mascara. But it’s not just about the products – Too Faced has a strong brand philosophy and set of values that resonate with its fans. From cruelty-free products to empowering women, Too Faced is more than just a makeup brand.
Key Takeaways
- Too Faced is a global beauty brand founded in 1998 by Jerrod Blandino and Jeremy Johnson.
- The brand is known for its innovative products, such as the first glitter eyeshadow and the Better Than Sex mascara.
- Too Faced has a strong brand philosophy and set of values, including cruelty-free products and empowering women.
History and Founders
The Birth of Too Faced
Too Faced Cosmetics is a brand that has become a household name in the beauty industry. Founded in 1998, the brand is known for its high-quality, cruelty-free makeup products that come in fun, colourful packaging. The founders of the brand, Jerrod Blandino and Jeremy Johnson, created Too Faced with the goal of offering a line of makeup that was not only high-quality but also fun and playful.
Jerrod Blandino and Jeremy Johnson
Jerrod Blandino and Jeremy Johnson are the co-founders of Too Faced Cosmetics. The two met while working at Estée Lauder in the early 1990s. Blandino worked as a makeup artist for the brand, while Johnson was in the product development department. The two quickly became friends and discovered they shared a passion for makeup and a desire to create their own brand.
In 1998, Blandino and Johnson founded Too Faced Cosmetics. The brand quickly gained a following for its high-quality, cruelty-free makeup products that came in fun, colourful packaging. Over the years, the brand has continued to grow and expand its product line.
In 2016, Too Faced was acquired by Estée Lauder for $1.45 billion. Despite the acquisition, Blandino and Johnson remained involved with the brand until 2018 when they announced their departure. Today, Too Faced is still known for its high-quality, cruelty-free makeup products and playful packaging, and continues to be a favourite among makeup lovers around the world.
Iconic Products
When it comes to Too Faced, there are a few products that stand out as truly iconic. Here are three of their most famous products that have become staples in many people’s makeup routines.
Better Than Sex Mascara
The Better Than Sex Mascara has become a cult favourite for a reason. This mascara promises to add volume, length, and curl to your lashes, and many people swear by it. The hourglass-shaped brush is designed to coat every lash, and the formula is long-lasting and smudge-proof. It’s no wonder that this mascara has won multiple awards and is one of Too Faced’s best-selling products.
Born This Way Foundation
The Born This Way Foundation is another product that has gained a lot of popularity since its release. This foundation promises to provide full coverage while still looking natural and radiant on the skin. It’s infused with coconut water to hydrate the skin and has a range of shades to suit different skin tones. If you’re looking for a foundation that will give you flawless-looking skin, the Born This Way Foundation is definitely worth trying.
Lip Injection Lip Plumper
If you’re looking for a lip plumper that actually works, the Lip Injection Lip Plumper might be just what you need. This product promises to plump your lips without the need for injections or surgery. It contains a blend of ingredients that work together to increase blood flow to the lips, resulting in a noticeable plumping effect. It also has a glossy finish that makes your lips look fuller and more hydrated.
Overall, Too Faced has created some truly iconic products that have become favourites among beauty lovers around the world. From the Better Than Sex Mascara to the Lip Injection Lip Plumper, these products are definitely worth trying if you’re looking to add some new staples to your makeup collection. And with prices starting at just $20, they’re also affordable enough to fit into most budgets.
Brand Philosophy and Values
Too Faced is a makeup brand that believes in the power of makeup to empower women. The brand’s philosophy is that makeup is not just about enhancing one’s physical appearance, but also about boosting one’s mood and confidence. Too Faced believes that makeup is a tool that women can use to express themselves and take on the world.
Empowering Women
Too Faced is committed to empowering women by providing them with high-quality makeup products that help them look and feel their best. The brand’s products are designed to be fun, playful, and stylish, and they are created with the needs of women in mind. Too Faced believes that every woman deserves to feel confident and beautiful, and the brand’s products are designed to help women achieve that goal.
Commitment to Cruelty-Free
Too Faced is committed to being a cruelty-free brand. The brand does not test its products on animals, and it is certified by PETA as a cruelty-free brand. Too Faced believes that it is important to create products that are not only high-quality and effective but also ethical and sustainable. By being a cruelty-free brand, Too Faced is able to provide women with makeup products that they can feel good about using.
Overall, Too Faced is a brand that believes in the power of makeup to empower women. The brand’s philosophy is that makeup is not just about enhancing one’s physical appearance, but also about boosting one’s mood and confidence. Too Faced is committed to providing women with high-quality makeup products that help them look and feel their best, while also being ethical and sustainable.
Marketing and Collaborations
Too Faced is a beauty brand that has made a name for itself with its innovative and playful approach to makeup. The brand has been successful in creating a loyal following of makeup enthusiasts who can’t get enough of their products. One of the reasons for this success is the brand’s savvy marketing and collaborations.
Influencer Partnerships
Too Faced has been at the forefront of influencer partnerships, leveraging the power of social media to reach a wider audience. The brand has worked with a variety of influencers, from established stars to up-and-coming beauty gurus. These partnerships have allowed the brand to create a more personal connection with their fans and to showcase their products in a more authentic way.
One of the most successful influencer partnerships for Too Faced was with Instagram star Jerrod Blandino. Blandino was one of the co-founders of the brand and played a key role in its success. He used his personal Instagram account to promote the brand’s products, creating buzz and excitement around the brand.
Retail Presence
Too Faced has a strong retail presence, with products available at major retailers such as Ulta and Saks Fifth Avenue. The brand has also opened its own stores, creating a unique shopping experience for its customers. The stores feature playful decor and a wide range of products, allowing customers to try out new looks and discover new favourites.
In addition to its retail stores, Too Faced has also created pop-up shops and events to promote its products. These events are often highly anticipated and draw large crowds of makeup enthusiasts.
Overall, Too Faced’s marketing and collaborations have played a key role in the brand’s success. By leveraging the power of social media and creating unique retail experiences, the brand has been able to create a loyal following of fans who can’t get enough of their products.
Frequently Asked Questions
Who is the founder of Too Faced Cosmetics?
Jerrod Blandino and Jeremy Johnson founded Too Faced Cosmetics in 1998. They wanted to create a brand that was fun, innovative, and unique. They believed that makeup should be more than just a way to cover up imperfections; it should be a way to express yourself and have fun.
What is the history behind Too Faced Cosmetics?
Too Faced Cosmetics has a rich history that dates back to 1998 when it was founded by Jerrod Blandino and Jeremy Johnson. Since then, the company has grown to become a leading beauty brand known for its innovative products and fun, playful packaging. Too Faced was acquired by Estée Lauder Companies in 2016 for $1.45 billion.
Which company currently owns Too Faced Cosmetics?
Estée Lauder Companies currently owns Too Faced Cosmetics. The acquisition in 2016 allowed Too Faced to expand its reach and continue to create innovative products that are loved by people all over the world.
How has Too Faced Cosmetics established its brand identity?
Too Faced Cosmetics has established its brand identity by offering innovative and high-quality products that are fun and playful. The brand is known for its bold colours, glittery packaging, and unique product names. Too Faced also values inclusivity and diversity, and this is reflected in its products and marketing campaigns.
Can you find Too Faced products at Sephora?
Yes, you can find Too Faced products at Sephora. Sephora is one of the many retailers that carry Too Faced products. You can also find Too Faced products at department stores, beauty supply stores, and online retailers.
What are the core values that define Too Faced Cosmetics?
Too Faced Cosmetics is committed to offering innovative and high-quality products that are fun, playful, and inclusive. The brand values diversity and inclusivity, and this is reflected in its products and marketing campaigns. Too Faced also believes in giving back to the community and supports various charitable organisations.