Lilt is a soft drink brand that was manufactured by The Coca-Cola Company and sold only in the United Kingdom, Ireland, and Gibraltar. It was known for its “totally tropical taste” and was promoted with this advertising slogan from the 1970s until its dissolution in 2023. Despite claims made by various news outlets, Lilt has never been sold in the Seychelles.
The brand was recently rebranded and replaced by Fanta Pineapple & Grapefruit after 50 years. The Coca-Cola Company clarified that the drink’s taste and ingredients would remain unchanged. Lilt’s tropical taste was well-loved by many, and it remains to be seen whether Fanta Pineapple & Grapefruit will be able to capture the same essence.
Overall, the evolution of the Lilt brand has been an interesting journey. From its inception in the 1970s to its recent rebranding, the brand has had a significant impact on the soft drink market in the UK and Ireland. In this article, we explore the product and market dynamics of Lilt, as well as some frequently asked questions about the brand.
Key Takeaways
- Lilt was a soft drink brand manufactured by The Coca-Cola Company and sold only in the United Kingdom, Ireland, and Gibraltar.
- The brand was recently rebranded and replaced by Fanta Pineapple & Grapefruit after 50 years.
- Lilt’s tropical taste was well-loved by many, and it remains to be seen whether Fanta Pineapple & Grapefruit will be able to capture the same essence.
Lilt Brand Evolution
Lilt is a soft drink brand that has undergone a significant evolution since its inception in 1975. The brand is known for its iconic taste, which is a blend of pineapple and grapefruit. In this section, we will explore the brand’s evolution, from its inception to its rebranding and new identity.
From Inception to Iconic Taste
Lilt was created in 1975 by the Coca-Cola Company. The brand was initially marketed as a refreshing drink with a “totally tropical taste.” The brand manager, Martin Attock, wanted to create a drink that would appeal to young people and reflect the laid-back lifestyle of the Caribbean.
The brand’s advertising campaigns featured the “Lilt Man” and the “Lilt Ladies,” who were dressed in colourful outfits and danced to a catchy jingle. The brand’s logo and branding featured a bold font that was unique to Lilt.
Over time, Lilt became a popular drink in the UK, and its iconic taste became synonymous with summer and the beach.
Rebranding and New Identity
In 2024, the Coca-Cola Company decided to rebrand Lilt as Fanta Pineapple & Grapefruit. The new name reflects the brand’s iconic taste and aligns it with the Fanta brand.
The new branding features the Fanta font and a new logo that combines the Fanta and Lilt logos. The new branding is designed to appeal to a younger audience and reflect the brand’s fun and playful personality.
Despite the rebranding, the taste and ingredients of the drink remain unchanged. The new identity is designed to modernise the brand and appeal to a new generation of consumers.
Marketing and Public Relations
Lilt has always been known for its playful and engaging advertising campaigns. The brand has a strong presence on social media, where it engages with its fans and promotes its products.
The brand has also been featured in popular culture, including TV shows and movies. The Lilt Man and Lilt Ladies have become iconic figures in British advertising.
In conclusion, Lilt has undergone a significant evolution since its inception in 1975. The brand’s rebranding as Fanta Pineapple & Grapefruit reflects its iconic taste and aligns it with the Fanta brand. Despite the changes, the brand’s playful personality and engaging advertising campaigns remain unchanged.
Product and Market Dynamics
Expanding the Fanta Family
The Lilt brand, which has been around for over 50 years, is being rebranded by Coca-Cola as Fanta Pineapple & Grapefruit. This move is part of a well thought out portfolio strategy aimed at expanding the Fanta family. The new Fanta Pineapple & Grapefruit has a tangy tropical flavour and is available in both cans and bottles.
Nutritional Shifts and Consumer Health
With the increasing focus on healthier products, the Lilt brand has been discontinued to make way for the new Fanta Pineapple & Grapefruit. The new drink has fewer calories and less sugar compared to the original Lilt, making it a healthier alternative. The British government’s Public Health Responsibility Deal has played a role in the shift towards healthier products, and Coca-Cola is committed to offering healthier options to consumers.
Sales and Distribution Insights
According to NielsenIQ data, the Lilt brand had been struggling to make any considerable improvement in its brand health over the past decade. However, the rebranding of Lilt as Fanta Pineapple & Grapefruit has resulted in increased sales in the UK, Ireland, Gibraltar, and Seychelles. The new Fanta Pineapple & Grapefruit has been well received by consumers, and the sales figures are a testament to its success.
In conclusion, the rebranding of Lilt to Fanta Pineapple & Grapefruit has been a bold move by Coca-Cola, but it has paid off. The new drink has a tropical taste that consumers love, and it is a healthier alternative to the original Lilt. With the expansion of the Fanta family, Coca-Cola is well-positioned to capture a larger share of the soft drink market.
Frequently Asked Questions
Where can one purchase delightful Lilt beverages?
You can find Lilt in most major supermarkets and convenience stores across the UK. It’s a popular drink, so you shouldn’t have any trouble locating it on the shelves.
Who holds the ownership of the vibrant Lilt brand?
Lilt is owned by The Coca-Cola Company, one of the world’s largest beverage companies. They acquired the brand in 1984 and have been producing it ever since.
What are the tantalising ingredients that make up Lilt?
Lilt is a tropical fruit-flavoured carbonated soft drink. Its ingredients include carbonated water, high fructose corn syrup, citric acid, natural and artificial flavours, and preservatives.
Has Lilt undergone a rebranding under the Fanta umbrella?
Yes, Lilt has undergone a rebranding under the Fanta umbrella. The Coca-Cola Company decided to rebrand Lilt as “Fanta Pineapple and Grapefruit” in 2023. The drink’s distinctive packaging and name have been replaced, but the “totally tropical taste” remains the same.
Can I still find Lilt on the shelves today, and if so, where?
Absolutely! You can still find Lilt on the shelves of most major supermarkets and convenience stores across the UK. It’s a popular drink, and its availability has not been affected by the rebranding.
What exotic flavours can one expect when sipping on a Lilt?
Lilt has a unique tropical flavour that combines the sweetness of pineapple with the tanginess of grapefruit. It’s a refreshing drink that’s perfect for hot summer days or any time you want to feel like you’re on a tropical island. So go ahead and treat yourself to a can of Lilt – you won’t be disappointed!