If you’re looking for a brand that’s synonymous with luxury leather goods, then Hidesign is a name you should know. Founded in 1978 by Dilip Kapur, Hidesign has come a long way from its humble beginnings as a two-person operation in a small workshop in Pondicherry, India. Today, it is a global brand with a presence in over 25 countries.
One of the key factors in Hidesign’s success has been its ability to define its brand and position itself in the market. From the very beginning, Hidesign has been about quality craftsmanship and sustainable practices. This has allowed the brand to differentiate itself from other luxury brands that might place more emphasis on status symbols or flashy designs. By staying true to its values, Hidesign has been able to build a loyal customer base that appreciates its unique approach to luxury.
So, what exactly is Hidesign’s brand positioning, and how has it evolved over the years? In this article, we’ll take a closer look at the Hidesign story and explore the factors that have contributed to its success. We’ll also examine the brand’s product portfolio, marketing strategies, and market presence to get a better understanding of how it has managed to grow into the global brand it is today.
Key Takeaways
- Hidesign is a luxury leather goods brand that has built its reputation on quality craftsmanship and sustainable practices.
- The brand’s success can be attributed in part to its ability to define its brand and position itself in the market.
- By staying true to its values, Hidesign has been able to build a loyal customer base and expand its market presence to over 25 countries.
The Hidesign Story
Brand Journey
Hidesign is an internationally acclaimed brand that was founded by Dilip Kapur in Puducherry, India. The name was coined with the words hide and design. This brand has been consistently delivering quality leather products that have earned it a distinct brand image and established a global presence. Hidesign offers a range of leather products such as bags, garments, small leather goods, belts, and various other leather products.
From the first exclusive boutique in 1998, Hidesign has grown to 84 exclusive stores and a distribution network in 23 countries that has placed its product in over 2000 stores. Hidesign’s rapid growth in the fastest growing economies of the world in Asia, Africa, and Russia has positioned it for rapid growth in the future.
Founder’s Vision
In 1978, when Dilip Kapur started making leather goods as a hobby, little did he dream that he was taking the first step toward building a company that would go on to become one of the first brands from India to succeed in the global fashion marketplace. Dilip Kapur’s vision was to create a brand that would be synonymous with quality leather products. He wanted to create a brand that would be recognized for its unique designs and high-quality craftsmanship.
Dilip Kapur has always been passionate about leather and has been instrumental in creating a brand that is known for its quality products. He has been involved in every aspect of the brand’s growth and has ensured that the brand’s values are reflected in every product that it creates. His vision has helped Hidesign become one of the most recognized brands in the world of leather products.
Overall, Hidesign’s journey has been one of growth and success. The brand has managed to position itself as a leader in the leather products industry, and its founder’s vision has been the driving force behind its success. With its unique designs, high-quality craftsmanship, and commitment to customer satisfaction, Hidesign is a brand that is sure to continue its success in the future.
Defining the Brand
Hidesign is a luxury brand that has been creating premium leather goods since 1978. The brand has established itself as a leader in the leather industry, known for its high-quality products and distinctive designs. In this section, we will explore the brand positioning, brand equity and value, and brand extension strategy of Hidesign.
Brand Positioning
Hidesign’s brand positioning is centered around creating premium leather goods that are both functional and stylish. The brand’s products are designed to appeal to a discerning customer base that values quality and craftsmanship. Hidesign’s products are positioned as luxury items that are worth the investment due to their durability and timeless design.
Brand Equity and Value
Hidesign has built a strong brand equity and value over the years by consistently delivering high-quality products. The brand’s reputation for quality and craftsmanship has helped it establish a loyal customer base. Hidesign’s products are priced at a premium, reflecting their value and the brand’s commitment to quality.
Brand Extension Strategy
Hidesign’s brand extension strategy involves expanding its product line to include a range of leather goods. The brand has expanded beyond bags and wallets to include belts, shoes, and other leather accessories. Hidesign’s brand extension strategy is focused on maintaining the brand’s reputation for quality and craftsmanship while expanding its reach to new product categories.
Overall, Hidesign’s brand positioning, brand equity and value, and brand extension strategy have helped establish it as a leader in the luxury leather goods market. The brand’s commitment to quality and craftsmanship has earned it a loyal customer base and a reputation for excellence.
Product Portfolio
Hidesign has an impressive product portfolio that includes a diverse range of leather products, sunglasses, belts, and shoes. The brand’s unique and elegant designs are a testament to its commitment to excellence in leather craftsmanship.
Leather Excellence
Hidesign’s leather bags are a standout feature of its product portfolio. The brand’s dedication to using high-quality leather is evident in the durability and longevity of its bags. The leather used by Hidesign is sourced from the finest tanneries and is processed with great care to ensure that the final product is of the highest quality.
The brand’s leather products are available in a range of colours and styles to suit all tastes and preferences. Whether you’re looking for a classic leather tote, a messenger bag, or a backpack, Hidesign has something for everyone.
Diverse Range
In addition to its leather products, Hidesign also offers a range of accessories, including sunglasses, belts, and shoes. The brand’s sunglasses are a must-have accessory for any fashion-conscious individual. They are available in a range of styles and colours, and the lenses are made from high-quality materials to ensure optimal protection from the sun’s harmful UV rays.
Hidesign’s belts are another standout feature of its product portfolio. They are made from the finest leather and are available in a range of styles and colours to suit all tastes and preferences. The brand’s shoes are also a testament to its commitment to excellence in leather craftsmanship. They are made from high-quality leather and are available in a range of styles and colours to suit all occasions.
Overall, Hidesign’s product portfolio is a testament to the brand’s commitment to excellence in leather craftsmanship. Its diverse range of products is sure to appeal to anyone looking for high-quality leather products that are both stylish and durable. With prices ranging from $50 to $500, there is something for everyone in Hidesign’s product portfolio.
Marketing and Growth
Advertisement Endeavours
Hidesign has always believed in directly communicating with its consumers through word-of-mouth campaigning and advertisement. Their stores remain a point of communication with potential buyers. The company has also employed various other advertising techniques to promote their brand and products. For instance, they have collaborated with various fashion bloggers and influencers to showcase their products on social media platforms. The brand has also been featured in various fashion magazines, which has helped in increasing its visibility and brand recognition.
Expansion Tactics
Hidesign has been expanding its product line to reach a wider audience. The company has diversified into other categories such as footwear and accessories, which has helped in increasing its market share. The brand has also been expanding its presence in other countries, which has helped in increasing its revenue growth. The company has also been focusing on expanding its online presence, which has helped in reaching a wider audience.
Revenue Milestones
Hidesign has been experiencing steady revenue growth over the years. The company has been able to achieve this growth by employing various marketing and growth strategies. The brand has been able to maintain a strong brand image, which has helped in increasing its turnover. The company has also been able to achieve this growth by expanding its product line and entering new markets. Overall, Hidesign has been able to position itself as a premium brand in the market, which has helped in achieving steady revenue growth.
Market Presence
Hidesign is a global brand that has a significant market presence in India. The brand has a strong reputation for producing high-quality leather products that are both stylish and functional. Hidesign’s products are sold through a range of channels, including exclusive brand outlets (EBOs), multi-brand outlets (MBOs), corporate sales, and e-commerce platforms.
Global Aspirations
Hidesign has a strong presence in the global fashion marketplace. The brand has established itself as a premium leather goods manufacturer, with a focus on quality and design. Hidesign has a significant presence in the United States, Europe, and Asia, and is constantly expanding its reach to new markets.
Indian Market Dynamics
In India, Hidesign has a strong market share in the premium leather goods segment. The brand is present in most major malls across the country, with exclusive brand outlets in all major cities. Hidesign’s e-commerce platform is also a significant contributor to its overall sales in India.
The Indian market dynamics are unique, with a mix of traditional and modern consumers. Hidesign has been successful in catering to the needs of both segments by offering a wide range of products that appeal to different tastes. The brand has also been successful in increasing its online presence and is constantly upgrading its social networking strategy to reach out to consumers.
In conclusion, Hidesign has a strong market presence both globally and in India. The brand’s focus on quality and design has helped it establish a reputation as a premium leather goods manufacturer. With its presence in both traditional and modern sales channels, Hidesign is well-positioned to continue its growth in the future.
Frequently Asked Questions
What defines the brand personality of Hidesign?
Hidesign’s brand personality is defined by its commitment to quality and craftsmanship. The brand’s leather goods are handmade using traditional techniques, which gives them a unique and timeless feel. Hidesign products are also known for their durability, which is a testament to the brand’s commitment to excellence.
Would you consider Hidesign as a luxury label?
Hidesign is a premium brand that offers high-quality leather goods at a reasonable price point. While the brand is not as expensive as some of its luxury counterparts, it is still considered a premium label due to the quality of its products.
How does Hidesign’s pricing strategy differentiate it in the market?
Hidesign’s pricing strategy is based on offering high-quality leather goods at a reasonable price point. The brand’s products are priced competitively, which makes them accessible to a wider range of consumers. This pricing strategy has helped Hidesign differentiate itself in the market and establish itself as a premium brand.
What materials does Hidesign utilise in their leather goods?
Hidesign utilises a variety of materials in its leather goods, including full-grain leather, vegetable-tanned leather, and suede. The brand also uses brass and other high-quality hardware to add durability and style to its products.
How has Hidesign’s market position evolved over recent years?
Hidesign has evolved from a small leather goods manufacturer to a global brand with a strong presence in the premium leather goods market. The brand has expanded its product line to include a wide range of leather goods, including bags, wallets, belts, and accessories. Hidesign has also expanded its global reach by opening stores in several countries around the world.
What marketing tactics does Hidesign employ to maintain its brand image?
Hidesign employs several marketing tactics to maintain its brand image, including social media marketing, influencer partnerships, and event sponsorships. The brand also invests in creating visually stunning advertising campaigns that showcase the quality and craftsmanship of its products. Hidesign’s marketing tactics are designed to appeal to consumers who value quality and style.