Skittles is a brand of fruit-flavoured candy that has been enjoyed by many for over 40 years. The brand is owned by Mars, Incorporated, a well-known global confectionery and pet food company. Skittles are known for their colourful appearance and their slogan “Taste the Rainbow”, which encourages consumers to try all the different flavours.
The Skittles product range includes a variety of flavours, such as Original, Wild Berry, and Sour. The candies come in a small, round shape with a hard sugar shell and a chewy centre. Skittles can be found in many retail stores and online shops around the world, making them easily accessible to consumers.
Skittles has created a unique brand experience for its customers through its colourful packaging, fun advertising campaigns, and engaging social media presence. The Skittles brand has become synonymous with fun and excitement, making it a popular choice among candy lovers of all ages.
Key Takeaways
- Skittles is a fruit-flavoured candy brand owned by Mars, Incorporated.
- The Skittles product range includes a variety of flavours and can be found in many retail stores and online shops.
- Skittles has created a unique brand experience through colourful packaging, fun advertising campaigns, and engaging social media presence.
History and Ownership
Skittles is a popular brand of fruit-flavoured candy that has been enjoyed by people of all ages since its inception. This section will provide you with a brief overview of the brand’s history and ownership.
Founding and Mars Incorporation
Skittles were first introduced in 1974 by a British company. The brand was later acquired by Mars Incorporated, a multinational manufacturer of confectionery, pet food, and other food products, in 2008. Mars is a family-owned business that was founded in 1911 by Frank C. Mars in Tacoma, Washington.
Mars is known for its strong brand portfolio, which includes popular brands such as M&M’s, Snickers, and Twix. The company’s mission is to create a better world for pets, people, and the planet. Mars has a strong commitment to sustainability and has set ambitious goals to reduce its environmental impact.
Brand Evolution and Wrigley Company
Over the years, Skittles has undergone several changes in its branding and marketing strategy. The brand has always been known for its colourful and fun packaging, but it has evolved to become more inclusive and diverse in its advertising campaigns.
In 2008, the Wrigley Company became the current producer of Skittles after Mars Incorporated acquired the company. The Wrigley Company was founded in 1891 and is known for its popular chewing gum brands such as Juicy Fruit and Doublemint.
Skittles has continued to innovate and expand its product line over the years. The brand now offers a variety of flavours and products, including Skittles Sour, Skittles Fizzl’d Fruits, and Skittles Tropical.
In conclusion, Skittles is a beloved brand that has been enjoyed by people all over the world for decades. With its colourful packaging and delicious flavours, Skittles is sure to continue to be a favourite among candy lovers for many years to come.
Product Range
If you’re a Skittles fan, you’ll be delighted to know that the brand offers a wide range of flavours to satisfy every taste bud. From the original fruity flavours to the limited edition ones, Skittles has something for everyone.
Original and Tropical Flavours
The Original Fruit Skittles was the first flavour launched in Europe in 1974, and it has been a favourite ever since. The Original Skittles come in five flavours: strawberry, orange, lemon, green apple, and grape. The Tropical Skittles, on the other hand, come in five exotic flavours: banana berry, kiwi lime, mango tangelo, pineapple passionfruit, and strawberry starfruit. Both the Original and Tropical flavours are available worldwide.
Sour, Wild Berry, and Smoothie Mixes
If you’re looking for a more adventurous taste, Skittles has got you covered. The Sour Skittles are perfect for those who love a tangy and sour taste. The Wild Berry Skittles, on the other hand, offer a mix of berry flavours that are sure to delight your taste buds. The Smoothie Mix Skittles come in a variety of smoothie-inspired flavours, including peach guava, raspberry dragonfruit, and strawberry banana. These flavours are available in selected regions.
Limited Editions and Pride Month
Skittles also offers limited edition flavours, which are available for a limited time only. These flavours include Darkside Skittles, Zombie Skittles, and Trick Plays Skittles. Skittles also celebrates Pride Month every year by releasing limited edition Pride Skittles, which come in a mix of rainbow colours.
Overall, Skittles offers a diverse range of flavours that cater to every taste preference. Whether you’re a fan of fruity, sour, or exotic flavours, there’s a Skittles flavour for you. So go ahead and indulge in the rainbow of flavours that Skittles has to offer!
Marketing and Brand Experience
When it comes to marketing, Skittles has always been a brand that has stood out from the rest. From its vibrant candies to its unconventional advertising campaigns, Skittles has mastered the art of embracing playfulness in its brand strategy. In this section, we will take a closer look at Skittles’ marketing and brand experience.
Advertising Campaigns
Skittles’ advertising campaigns are known for their creativity and unpredictability. The brand’s “Taste the Rainbow” slogan has been used in unexpected ways to create insanely memorable advertisements that promote brand recognition. Skittles has also been known to use real-time marketing to showcase its brand’s creativity and relevance in an immediate response. One of the most popular examples of this was during the Super Bowl when Skittles responded to a power outage with a tweet that read, “Hey @NFL, need a snack?”.
Social Media and Digital Presence
Skittles has a strong social media presence, with a Facebook page that has over 25 million followers. The brand’s social media accounts are filled with colourful and playful content that resonates with its target audience. Skittles also has a well-designed marketing site that showcases its products and promotions in a visually appealing way.
Themed Packaging and Promotions
Skittles has been known to release themed packaging and promotions to coincide with holidays and special events. For example, the brand released a limited edition “Love Mix” in time for Valentine’s Day, which featured a mix of red and pink candies. Skittles has also been known to offer promotional offers such as buy-one-get-one-free deals to entice customers to purchase their products.
Overall, Skittles’ marketing and brand experience is all about embracing playfulness and creativity. From its advertising campaigns to its social media presence and themed packaging, Skittles has created a brand that is instantly recognisable and loved by consumers. With its continued focus on innovation and creativity, Skittles is sure to remain a popular choice for candy lovers everywhere.
Consumer Engagement
As a Skittles fan, you are in for a treat when it comes to consumer engagement. Skittles has mastered the art of engaging with its customers through various channels. Here are a few ways Skittles does it:
Games and Interactive Content
Skittles has a knack for creating fun and interactive games that keep its customers engaged. For instance, Skittles has a game on its website where you can play a game of bowling with Skittles candies as the pins. This game is not only fun but also a great way of promoting the brand. Skittles also has a mobile app where you can play various games and earn rewards. By creating games and interactive content, Skittles has managed to keep its customers engaged and entertained.
Loyalty Programmes and Online Shop
Skittles also has a loyalty programme that rewards its customers for their loyalty. The programme is simple: you earn points for every purchase you make, and these points can be redeemed for Skittles merchandise. Skittles also has an online shop where you can buy Skittles merchandise such as t-shirts, hoodies, and mugs. By offering a loyalty programme and an online shop, Skittles has managed to create a strong brand experience for its customers.
In conclusion, Skittles has mastered the art of engaging with its customers. By creating games and interactive content, offering a loyalty programme, and an online shop, Skittles has managed to create a strong brand experience for its customers. So, the next time you buy a pack of Skittles, remember that you are not just buying a pack of candies, but you are also buying into a brand that values its customers.
Legal and Safety Information
Privacy Policies and Age Restrictions
When enjoying Skittles, it’s important to remember that you should be 18 or older to purchase them. Parents should always give their permission before their children consume Skittles. Skittles take your privacy seriously and have a strict privacy policy. They do not collect any personal information without your consent. When you visit their website, they may collect information such as your IP address and browser type. This is to improve your experience and to ensure that they are meeting your needs.
Trademark Acknowledgements
Skittles is a registered trademark of Mars, Incorporated. Third-party trademarks and trade names may be used in Skittles products with the permission of their respective owners. Skittles respects the intellectual property rights of others and expects you to do the same. Please do not use any Skittles trademarks without their permission.
When enjoying Skittles, it’s important to ensure that you are consuming them safely. Skittles contain titanium dioxide, which is a food additive that is in thousands of food products. A lawsuit has been filed against Mars, the company that makes Skittles, claiming that they contain a “known toxin” that makes them “unfit for human consumption.” However, experts have weighed in on the issue and have stated that titanium dioxide is safe to consume in small amounts.
If you have any concerns about the safety of Skittles, please contact Mars, Incorporated for further information. They are always happy to help.
Frequently Asked Questions
What tantalising flavours can be found in the original Skittles pack?
The original Skittles pack is a rainbow of flavours that will tantalise your taste buds. The pack includes five fruity flavours: orange, lemon, lime, grape, and strawberry. Each flavour is unique and delicious, making it hard to pick a favourite.
Could you enlighten me on what goes into making Skittles so delightfully tasty?
Skittles are made with a chewy centre that is coated with a colourful shell. The shell is made with sugar, corn syrup, and hydrogenated palm kernel oil. The chewy centre is made with sugar, corn syrup, and hydrogenated palm kernel oil, as well as a variety of fruit juices and flavours. The combination of these ingredients creates the delightful taste that Skittles are known for.
Who proudly owns the Skittles brand, and are they related to M&M’s?
The Skittles brand is owned by Mars, Incorporated, which also owns M&M’s. While the two brands are owned by the same company, they are not related in terms of their products or ingredients.
Where did the vibrant journey of Skittles sweets first begin?
Skittles were first introduced in the United States in 1974. They were originally produced by a company called Amurol Confections Company, which was later acquired by Mars, Incorporated. Since then, Skittles have become a popular candy all over the world.
What are the zesty varieties available in the Skittles Sour range?
The Skittles Sour range includes four zesty flavours: sour apple, sour cherry, sour grape, and sour raspberry. These flavours are coated with a sour powder that adds an extra kick to the already delicious Skittles.
How has the Skittles logo evolved to capture our hearts over the years?
The Skittles logo has gone through several changes over the years, but it has always been recognisable. The original logo featured a rainbow of colours and the Skittles name in bold letters. Today, the logo still features a rainbow of colours, but the font has changed to a more modern style. The logo has evolved to capture our hearts and imaginations, just like the candy itself.