DS Automobiles is a French luxury car brand that has been making waves in the automotive industry since its creation in 2009. Formerly part of the Citroën brand, DS has since become a standalone brand ultimately owned by Stellantis. DS Automobiles has built a reputation for producing high-quality luxury cars that embody the French savoir-faire for luxury automobiles.
The history of DS Automobiles is rooted in the heritage of the 1955 DS, which was a revolutionary car that combined refinement and technology. Today, DS Automobiles continues to innovate in performance and technology, offering a range of cars that are both stylish and powerful. DS cars are designed with aesthetics in mind, featuring sleek lines and luxurious interiors that are sure to turn heads.
If you’re looking for a luxury car brand that offers both style and substance, DS Automobiles is definitely worth considering. With a range of models to choose from, including the DS 3 CROSSBACK, DS 7 CROSSBACK, and DS 9, there’s something for everyone. Whether you’re looking for a sporty hatchback or a spacious family SUV, DS has got you covered.
Key Takeaways
- DS Automobiles is a French luxury car brand that has a rich heritage and a reputation for producing high-quality cars.
- DS cars are designed with aesthetics in mind, featuring sleek lines and luxurious interiors.
- DS Automobiles offers a range of models to choose from, including the DS 3 CROSSBACK, DS 7 CROSSBACK, and DS 9.
The History of DS Automobiles
DS Automobiles is a French luxury-premium marque that was created in 2009. The brand has an exceptional heritage that dates back to the iconic 1955 DS, which was unveiled at the Paris Motor Show. Since then, the brand has gone through several changes, including the expansion and evolution of the DS brand.
The Iconic 1955 DS
The 1955 DS was a revolutionary car that was designed to challenge the established automotive rules. It was a symbol of daring and innovation and was inspired by the avant-garde movement of the time. The car was designed to be aerodynamic and had a futuristic style that was unlike anything else on the market.
The 1955 DS was a hit and quickly became one of the most popular cars in France. It was praised for its comfort, performance, and safety features. The car was also known for its advanced technology, which included hydropneumatic suspension and power steering.
Expansion and DS Brand Evolution
In 2009, DS became a sub-brand of Citroën, and the first DS model was launched in 2010. The brand quickly gained popularity and was known for its luxury and performance. In 2014, the DS brand became a standalone brand and was ultimately owned by PSA Group, later Stellantis.
The DS brand has continued to evolve over the years, and the company has launched several new models, including the DS 3, DS 4, and DS 5. The brand is known for its avant-garde design, advanced technology, and exceptional performance.
Today, DS Automobiles is a symbol of innovation and luxury, and the brand continues to push the boundaries of automotive design. With its exceptional heritage and commitment to innovation, DS Automobiles is a brand that is sure to continue to impress in the years to come.
DS Model Showcase
If you’re a fan of chic and elegant cars, you’ll love the DS Model Showcase. DS is known for its luxurious and stylish cars, and the showcase is a great place to see them up close and personal. Here are a few of the cars you can expect to see at the showcase:
DS 3: Chic Urban Drive
The DS 3 is a stylish and compact car that’s perfect for city driving. It’s available in a range of colours and finishes, so you can choose the one that suits your style. The interior is just as chic as the exterior, with leather seats and a touchscreen infotainment system. The DS 3 is also available with a range of engines, so you can choose the one that suits your driving style.
DS 7 Crossback: A New Era of Elegance
The DS 7 Crossback is a new addition to the DS family, and it’s already making waves. This SUV is the epitome of elegance, with its sleek lines and luxurious interior. The DS 7 Crossback is available with a range of engines, including a hybrid option that delivers impressive fuel economy. It’s also packed with features, including a panoramic sunroof, a 12-inch touchscreen infotainment system, and a 14-speaker sound system.
The Revolutionary New DS 5
The new DS 5 is a revolutionary car that’s packed with features. It’s available with a range of engines, including a hybrid option that delivers impressive fuel economy. The interior is just as impressive as the exterior, with leather seats and a touchscreen infotainment system. The DS 5 is also available with a range of safety features, including lane departure warning, blind spot monitoring, and adaptive cruise control.
Overall, the DS Model Showcase is a great place to see some of the most stylish and luxurious cars on the market. Whether you’re in the market for a compact city car or a spacious SUV, DS has something for you. So why not head down to the showcase and see for yourself? With prices starting at around $25,000, there’s a DS car for every budget.
Innovations in Performance and Technology
DS Automobiles is a brand that is known for its innovation in performance and technology. Their cars are designed to provide an exceptional driving experience, with a focus on electric and hybrid technology. Here are some of the innovations that make DS cars stand out from the competition.
E-Tense: Embracing Electric
DS Automobiles is committed to embracing electric technology, and the E-Tense is a prime example of this. The E-Tense is a high-performance electric car that is designed to provide an exhilarating driving experience. With a range of up to 360 km on a single charge, the E-Tense is perfect for long journeys. It also features a 100% electric motor that delivers instant torque, providing a smooth and responsive driving experience.
DS Performance: Racing Pedigree
DS Performance is the racing division of DS Automobiles, and it has a rich history in motorsport. The team competes in the Formula E championship, which is the world’s premier electric racing series. DS Performance uses the knowledge gained from racing to improve the everyday driving experience for its customers. This is a core strategy for the brand, which will be 100% electric from 2024. Eugenio Franzetti, DS Performance director, says, “Motorsport is a vital research and development tool for us, and we are constantly pushing the boundaries of what is possible.”
Technological Refinement in DS Models
DS Automobiles is also known for its technological refinement in its models. The brand’s innovative and ingenious spirit is evident in every DS model. They all possess the same qualities that meet customers’ demands for performance, safety, and well-being. DS models are equipped with the latest technology, including advanced driver assistance systems, infotainment systems, and connectivity features. The brand also uses sustainable materials in its cars, such as recycled plastics and natural wool.
With its commitment to electric and hybrid technology, racing pedigree, and technological refinement, DS Automobiles is a brand that is leading the way in innovation. Whether you are looking for a high-performance electric car or a model that is packed with the latest technology, DS has something for you.
Design and Aesthetics
DS cars are known for their avant-garde styling, which sets them apart from other luxury car brands. The brand’s design philosophy is all about pushing boundaries and challenging established norms, resulting in cars that are truly unique and eye-catching.
Avant-Garde Styling
The exterior of DS cars is a testament to the brand’s commitment to design excellence. The cars feature bold lines and angles that give them a futuristic look, while the use of premium materials such as chrome and carbon fibre add to their elegance and refinement. DS 3 Dark Side, for example, uses 3D skin technology to produce a textured shark grey body finish with geometric patterns in relief, which makes it stand out from the crowd.
Interior Excellence
The interior of DS cars is just as impressive as the exterior. The brand’s focus on refinement and attention to detail is evident in every aspect of the cabin, from the premium materials used to the advanced technology incorporated into the dashboard. The seats are designed to be comfortable and supportive, while the ambient lighting and sound system create a relaxing and immersive driving experience.
The Divine DS Concept
The Divine DS concept car is the epitome of DS’s design philosophy. It features a sleek, aerodynamic body that is both elegant and futuristic, with a bold front grille and LED headlights that give it a distinctive look. The interior is just as impressive, with a minimalist design that is both functional and stylish. The car also incorporates advanced technology such as a holographic display and a 10.4-inch touchscreen, which further emphasizes DS’s commitment to innovation and excellence.
DS’s design and aesthetics are truly exceptional, with a focus on avant-garde styling, interior excellence, and the Divine DS concept. If you’re looking for a car that combines elegance, refinement, and cutting-edge technology, look no further than DS. With prices starting from $20,000, DS cars offer a unique driving experience that is sure to impress.
DS Brand in the Global Market
DS Automobiles is a French luxury car brand that has been making waves in the global market. The brand was created in 2009 and has since become a standalone brand owned by Stellantis. With its unique design and innovative technology, DS has quickly become a popular choice for car buyers around the world.
DS Automobiles in China
China is one of the largest car markets in the world, and DS Automobiles has made a significant impact in the country. The brand has been expanding its presence in China, with the launch of the DS 5LS and the DS 9. These luxury sedans have been well-received by Chinese consumers, who appreciate the brand’s focus on quality and design.
DS Automobiles has also been working to establish a strong brand presence in China. The brand has opened several flagship stores in the country, which showcase the brand’s luxury cars and innovative technology. These stores provide customers with a unique and immersive experience, which helps to build brand loyalty and awareness.
The International Face of French Luxury
DS Automobiles is known for its unique blend of French luxury and innovative technology. The brand has become an international symbol of French luxury, with its cars being sold in countries around the world. DS has also been working to establish a strong brand identity, with a focus on design and innovation.
The brand’s commitment to quality and innovation has been recognised by the industry. DS Automobiles has won several awards for its cars, including the European Car of the Year award for the DS 7 Crossback. This recognition has helped to establish DS as a leader in the luxury car market.
In conclusion, DS Automobiles has quickly become a popular choice for car buyers around the world. The brand’s focus on quality, design, and innovation has helped it to establish a strong presence in the global market. With its unique blend of French luxury and innovative technology, DS Automobiles is sure to continue to be a leader in the luxury car market for years to come.
Frequently Asked Questions
What’s the starting price range for the latest DS models?
If you’re considering purchasing a DS car, you’ll be pleased to know that the starting price range for the latest models is around £20,000. This makes the DS brand an affordable option for those who are looking for a stylish and reliable car.
How can I identify a DS car by its logo?
The DS logo is a stylized representation of the brand’s name, featuring the letters “DS” within a circle. This logo can be found on the front and back of all DS cars, and is a symbol of the brand’s commitment to luxury and innovation.
Where can I find a comprehensive history of the DS automobile brand?
If you’re interested in learning more about the history of the DS automobile brand, you can find a wealth of information online. The official DS website offers a detailed timeline of the brand’s history, which covers everything from the creation of the first DS model in 1955 to the launch of the latest DS models.
What are the most exciting features of the DS E-TENSE series?
The DS E-TENSE series is an all-electric range of vehicles that offer a range of exciting features. These include a sleek and stylish design, advanced technology features such as a 12-inch touchscreen display, and impressive performance capabilities that make the DS E-TENSE series a joy to drive.
How does the DS brand stand out within the Citroën and Peugeot family?
The DS brand is known for its luxury and innovation, and it stands out within the Citroën and Peugeot family by offering a unique range of vehicles that combine style, performance, and cutting-edge technology. With a focus on quality and attention to detail, DS cars are designed to offer a premium driving experience.
What are the key factors contributing to the DS brand’s reputation for reliability?
The DS brand has a reputation for reliability thanks to a number of key factors. These include the use of high-quality materials and components, rigorous testing and quality control processes, and a commitment to customer satisfaction. With a focus on quality and attention to detail, DS cars are designed to offer a reliable and enjoyable driving experience.