Como Brand: Elevating Your Style Game in Singapore

If you’re looking for a brand that represents luxury, style, and wellness, then Como is the perfect choice for you. The Como brand is an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity. The brand is headquartered in Singapore and comprises companies created by founder-owner Christina Ong.

A vibrant cityscape with Como brand billboards towering over bustling streets and colorful storefronts

The Como brand has a wide range of interests that extend across hospitality, fashion, wellness, organic living, and more. The brand’s signature properties and destinations offer guests an unforgettable experience that combines luxury and relaxation. The brand’s commitment to exceptional service is evident in every aspect of its properties, from the design and aesthetics to the quality of its amenities.

Key Takeaways

  • The Como brand is an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity.
  • The brand’s signature properties and destinations offer guests an unforgettable experience that combines luxury and relaxation.
  • The brand’s commitment to exceptional service is evident in every aspect of its properties, from the design and aesthetics to the quality of its amenities.

The Como Story

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If you’re looking for a brand that embodies a celebration of diversity and a deep respect for authenticity, then the Como Group is the perfect fit for you. Founded by Singaporean entrepreneur Christina Ong, the Como Group represents an integrated approach to living well.

Founding and Vision

In 1972, Christina started a fashion retail company called Club 21 in Singapore. This expanded into multi-label stores in Asia, Europe, the US, and Australia. In 1991, the first hotel, COMO The Halkin, opened in London’s chic Belgravia neighbourhood. The Como Group’s businesses extend across hospitality (COMO Hotels and Resorts), fashion (Club21, Kids21, Dover Street Market), and retail (COMO Shambhala).

Global Expansion

Since then, the Como Group has expanded globally, with resorts and hotels in the Maldives, Bali, Thailand, Australia, and the Caribbean. The company’s vision is to create unique and luxurious experiences that are grounded in a celebration of diversity and a deep respect for authenticity.

Christina Ong’s Influence

Christina Ong’s influence is evident in every aspect of the Como Group’s operations. Her passion for fashion and retail has infused the company’s approach to hospitality, resulting in a brand that is both accessible and elegant, with a strong connection to the spirit of place and local culture.

The Como Group’s commitment to excellence is reflected in every aspect of its operations, from the design of its properties to the quality of its service. If you’re looking for a brand that embodies a celebration of diversity and a deep respect for authenticity, then the Como Group is the perfect fit for you.

Signature Properties and Destinations

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If you’re looking for a luxury travel experience that combines exceptional wellness, cuisine, and inspiring destinations, look no further than Como brand. With 18 award-winning properties across the globe, Como offers a variety of experiences in unique locations such as Asia, Bhutan, Thailand, Indonesia, the United Kingdom, Italy, Australia, Maldives, and Turks and Caicos.

Como Shambhala Estate

Nestled in the heart of Bali’s lush jungle, Como Shambhala Estate is a wellness retreat that offers a range of activities, from yoga and meditation to hiking and white-water rafting. The property features luxurious accommodation, including private villas with their own pools, as well as a state-of-the-art wellness centre and organic restaurant.

Como Castello Del Nero

Located in the heart of Tuscany, Como Castello Del Nero is a 12th-century castle that has been transformed into a luxury hotel. The property features beautifully restored rooms and suites, a Michelin-starred restaurant, and a world-class spa. Guests can also take part in cooking classes, wine tastings, and truffle hunting.

Como The Treasury

Located in the heart of Perth, Western Australia, Como The Treasury is a luxury hotel housed in a 19th-century state building. The property features beautifully restored rooms and suites, a rooftop restaurant, and a world-class spa. Guests can also explore the city’s vibrant cultural scene, including museums, galleries, and theatres.

Whether you’re looking for a wellness retreat in Bali, a castle in Tuscany, or a luxury hotel in Perth, Como brand has something for everyone. With exceptional service, stunning locations, and a commitment to holistic wellness, Como brand is the perfect choice for your next luxury travel experience. So why not treat yourself to a Como holiday and experience the best that the world has to offer?

Wellness and Lifestyle

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If you’re looking for a holistic approach to wellness, the Como brand has got you covered. With their Como Shambhala Retreats, world-class cuisine, and a range of treatments, you’re sure to leave feeling rejuvenated and refreshed.

Holistic Wellness Approach

At Como, they believe in a holistic approach to wellness that combines modern science with ancient practices. Their wellness programmes are designed to help you achieve optimal health and wellbeing, both physically and mentally. Whether you’re looking to improve your fitness, reduce stress, or simply relax and unwind, Como has a programme that’s right for you.

Como Shambhala Retreats

If you’re looking for a truly immersive wellness experience, Como Shambhala Retreats are the perfect choice. With locations in 14 Como Hotels and Resorts properties across nine countries, you can choose from a range of retreats that focus on everything from yoga and Pilates to meditation and mindfulness.

Cuisine and Nutrition

At Como, they understand that nutrition is a key component of overall wellness. That’s why they offer world-class cuisine that is both healthy and delicious. Their menus are designed to support your wellness goals, with a focus on fresh, seasonal ingredients and sustainable, locally sourced produce.

Whether you’re looking to improve your fitness, reduce stress, or simply relax and unwind, Como has something to offer. With their holistic approach to wellness, world-class cuisine, and a range of treatments, you’re sure to leave feeling refreshed and rejuvenated. So why not book your stay today and start your journey to optimal health and wellbeing?

Design and Aesthetics

A sleek, modern storefront with clean lines and bold typography. Minimalist logo displayed prominently. Neutral color palette with pops of vibrant accent colors

When it comes to design and aesthetics, Como brand is known for its exclusive collaborations with renowned designers, such as Paola Navone. The brand takes pride in its unique style, which is a fusion of classic and contemporary elements.

Collaborations with Designers

Como brand has a long-standing tradition of collaborating with designers to create unique products that reflect their vision and style. The brand’s collaboration with Paola Navone, a celebrated Italian designer, has resulted in some of its most iconic products. Navone’s eclectic style and use of bold colours and patterns are evident in Como’s product range, which includes furniture, lighting, and accessories.

Architectural Highlights

In addition to its product range, Como brand’s architectural highlights are also worth mentioning. The brand’s flagship store in London, for example, is a stunning example of contemporary design. The store’s sleek, minimalist aesthetic is a reflection of the brand’s design philosophy.

Interior Styling

Como brand’s interior styling is also noteworthy. The brand’s products are designed to complement each other, making it easy to create a cohesive and stylish look. Whether you’re looking for a statement piece or a subtle accent, Como has something to suit your taste.

In terms of pricing, Como brand products are at the higher end of the spectrum, but the quality and design justify the price tag. If you’re looking to add a touch of luxury and style to your home, Como brand products are definitely worth considering.

Business Ventures and Partnerships

A group of diverse individuals shake hands in a modern office setting, surrounded by charts and graphs. The room is filled with a sense of collaboration and excitement for future business ventures and partnerships

Como Brand has established several business ventures and partnerships to expand its reach and provide customers with a unique and diverse experience. Here are some of the most notable partnerships that Como has formed.

Club 21 and Retail

Club 21, a multi-label store, has partnered with Como Brand to provide customers with a wide range of premium products. Como has also launched its own retail stores, which offer a variety of products, including fashion, beauty, and lifestyle items. The retail stores are designed to provide customers with a seamless shopping experience and showcase the brand’s commitment to quality and innovation.

Como Cuisine Concept

Como Brand has also ventured into the restaurant industry with its Como Cuisine concept. The restaurants offer a unique dining experience, with a focus on healthy and sustainable cuisine. The brand’s commitment to quality and innovation is reflected in the restaurants’ menus, which feature locally sourced ingredients and innovative cooking techniques.

Strategic Alliances

Como Brand has formed strategic alliances with several companies to expand its marketing and loyalty programs. These alliances have allowed the brand to reach new audiences and provide customers with exclusive offers and benefits. The brand’s loyalty program, Como Rewards, offers customers a range of benefits, including discounts, free gifts, and exclusive access to events.

In conclusion, Como Brand has established several successful business ventures and partnerships to provide customers with a unique and diverse experience. From its retail stores to its restaurants and strategic alliances, the brand’s commitment to quality and innovation is evident in all its endeavors.

Frequently Asked Questions

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What’s the latest fashion line released by Como brand?

Como brand is known for its stylish and elegant clothing lines. The latest fashion line released by Como brand is the Spring/Summer collection 2024. This collection features a range of comfortable and chic clothing items, including dresses, trousers, and tops. The collection is designed to cater to the needs of modern women who want to look fashionable and feel comfortable at the same time.

Where can I find genuine reviews for Como brand clothing?

If you’re looking for genuine reviews of Como brand clothing, you can visit the brand’s official website or social media pages. You can also visit fashion blogs and websites that review clothing brands. Many customers have left positive reviews of Como brand clothing, praising the quality, style, and comfort of the brand’s clothing items.

Who stands behind the success of the Como brand?

The success of the Como brand is attributed to the vision and hard work of its founder, Christina Ong. She is a renowned fashion and hospitality entrepreneur who has been instrumental in shaping the brand’s philosophy and values. Her dedication to excellence and attention to detail have helped the Como brand become a leader in the fashion and hospitality industries.

How has Como brand influenced the luxury hotel industry?

The Como brand is known for its luxurious and elegant hotels that offer unparalleled comfort and hospitality. The brand has influenced the luxury hotel industry by setting new standards for quality, service, and sustainability. The Como hotels are designed to provide a unique and unforgettable experience for guests, combining modern amenities with traditional hospitality.

Can you tell me the number of properties operated by the Como Group worldwide?

The Como Group operates a number of properties worldwide, including hotels, resorts, and private residences. As of 2024, the group operates 18 properties in 12 countries, including the UK, the US, Italy, Thailand, and Australia. Each property is designed to reflect the local culture and environment, while also embodying the brand’s core values of style, comfort, and sustainability.

What are the core values driving Como brand’s philosophy?

The core values driving Como brand’s philosophy are sustainability, authenticity, and excellence. The brand is committed to using sustainable materials and practices in its clothing and hotel operations, while also promoting local culture and traditions. The brand’s commitment to authenticity is reflected in its unique and personalised approach to hospitality and fashion, while its dedication to excellence is evident in the quality and style of its products and services.

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