Beyond Yoga is a brand that has taken the athleisure market by storm. With a focus on comfort and style, Beyond Yoga has become a go-to brand for women’s activewear. The brand’s mission is to give every woman the luxury-level comfort they deserve from activewear, regardless of size or shape.
The rise of Beyond Yoga can be attributed to its innovative designs and sustainable practices. The brand’s commitment to using eco-friendly materials and ethical practices has helped it to stand out in a crowded market. Beyond Yoga has also been able to tap into the growing athleisure trend, which has helped it to become a $1 billion brand.
Whether you’re a yoga enthusiast or simply looking for comfortable and stylish activewear, Beyond Yoga has something for you. With a focus on customer experience and a commitment to sustainability, this brand is sure to continue to make waves in the fashion industry.
Key Takeaways
- Beyond Yoga is a women’s activewear brand that focuses on comfort and style.
- The brand has become a $1 billion brand by tapping into the growing athleisure trend and using innovative designs and sustainable practices.
- Beyond Yoga’s commitment to customer experience and sustainability makes it a go-to brand for women’s activewear.
The Rise of Beyond Yoga
Founding and Growth
Beyond Yoga was founded in 2005 by Jodi Guber Brufsky in Santa Monica, California. The company started as a small boutique yoga wear brand and quickly grew in popularity. Their mission was to create comfortable and stylish yoga wear that was also functional. They wanted to provide women with a range of clothing that could be worn both in and out of the yoga studio.
Over the years, Beyond Yoga has expanded its product line to include a wide range of athletic and leisure wear. They have become a go-to brand for many women who want to look and feel their best while staying active. Beyond Yoga’s commitment to quality and comfort has made them a favourite among yoga enthusiasts and fitness enthusiasts alike.
Michelle Wahler’s Vision
In 2021, Beyond Yoga was acquired by Levi Strauss & Co. Michelle Wahler, the co-founder of Beyond Yoga, played an instrumental role in the brand’s success. She was the driving force behind the company’s growth and expansion. Her vision was to create a brand that was both stylish and functional. She wanted women to feel confident and empowered while wearing Beyond Yoga’s clothing.
Under Wahler’s leadership, Beyond Yoga became a $100 million dollar brand. She was dedicated to creating high-quality products that were both comfortable and stylish. Her vision for the brand was to create a community of women who supported and uplifted each other. She believed that yoga wear was more than just clothing, it was a lifestyle.
Today, Beyond Yoga continues to be a leader in the athletic and leisure wear industry. Their commitment to quality and comfort has made them a favourite among women all over the world. With the support of Levi Strauss & Co, Beyond Yoga is poised for even more growth and success in the future.
Design and Innovation
When it comes to activewear, Beyond Yoga is a brand that stands out for its innovative designs and signature fabrics. Here are some of the key features that make Beyond Yoga a favourite among fitness enthusiasts.
Signature Fabrics
Beyond Yoga is known for its high-quality fabrics that are both comfortable and durable. The brand uses a variety of materials, including Spacedye, Supplex, and Luxe, to create leggings, tops, and other activewear pieces that are both stylish and functional.
The Spacedye fabric, in particular, has become a phenomenon in the activewear industry. This unique material features a heathered texture that gives it a soft, almost cloud-like feel. It also has four-way stretch, making it perfect for yoga, Pilates, or any other low-impact workout.
Spacedye Leggings Phenomenon
Beyond Yoga’s Spacedye leggings are a must-have for any activewear collection. These leggings are made from the signature Spacedye fabric and come in a variety of colours and prints. They are also designed to be flattering, with a high waistband that smooths and supports your midsection.
The Spacedye leggings are perfect for yoga, but they can also be worn for everyday activities. The soft, comfortable material makes them ideal for lounging around the house or running errands. And because they come in so many different colours and prints, you can easily find a pair that matches your personal style.
Overall, Beyond Yoga is a brand that is dedicated to creating activewear that is both stylish and functional. Whether you’re looking for leggings, tops, or other workout gear, Beyond Yoga has something for everyone. And with their signature fabrics and innovative designs, you can be sure that you’re getting a high-quality product that will last for years to come.
Sustainability and Ethical Practices
Beyond Yoga is a brand that has made a commitment to sustainability and ethical practices. Here are a few ways they are doing this:
Manufacturing in the USA
Beyond Yoga is a brand that manufactures its products in the USA. This means that the brand is able to ensure that its products are made under ethical conditions. The brand is also able to ensure that its products are made using sustainable materials.
Commitment to Every Size
Beyond Yoga is a brand that is committed to making products for every size. The brand offers a range of sizes, from XS to 3X. This means that no matter what size you are, you can find a product that fits you.
The brand’s commitment to every size is reflected in its advertising. The brand uses models of all sizes in its advertising campaigns. This sends a message that the brand is committed to making products for everyone.
Sustainable Materials
Beyond Yoga is a brand that is committed to using sustainable materials. The brand uses materials such as recycled PET and certified organic cotton. This means that the brand is able to reduce its environmental impact.
Sweat
Beyond Yoga is a brand that is committed to making products for people who love to sweat. The brand offers a range of products that are designed to be worn during workouts. These products are made from materials that are designed to wick away sweat and keep you cool and dry.
Overall, Beyond Yoga is a brand that is committed to sustainability and ethical practices. The brand’s commitment to manufacturing in the USA, its commitment to every size, its use of sustainable materials, and its focus on sweat make it a great choice for anyone who is looking for ethical and sustainable yoga clothing.
Beyond Yoga in the Athleisure Market
If you’re looking for high-quality athleisure wear, Beyond Yoga is a brand you should definitely consider. Since its founding in 2005, the brand has been dedicated to designing and producing comfortable, stylish, and versatile clothing that can be worn both in and out of the gym.
Competing with Athleta
One of Beyond Yoga’s biggest competitors in the athleisure market is Athleta. However, Beyond Yoga sets itself apart by focusing on quality and comfort above all else. The brand’s clothing is made from soft, durable fabrics that are designed to last, even with frequent wear and washing. Additionally, Beyond Yoga offers a wide range of sizes, from XXS to 4X, to ensure that all women can find clothing that fits and flatters their bodies.
Market Position and Future
Beyond Yoga’s acquisition by Levi Strauss & Co in 2021 has further solidified its position in the athleisure market. The brand’s focus on quality and comfort aligns well with Levi Strauss’s values, and the acquisition has allowed Beyond Yoga to expand and grow its product offerings even further.
Looking to the future, Beyond Yoga is poised for continued success in the athleisure market. With its commitment to quality, comfort, and inclusivity, the brand is well-positioned to continue to attract and retain customers who are looking for stylish, versatile athleisure wear that can keep up with their active lifestyles.
Overall, if you’re looking for high-quality, comfortable, and stylish athleisure wear, Beyond Yoga is a brand that should definitely be on your radar. With its focus on quality and inclusivity, the brand is well-positioned to continue to thrive in the competitive athleisure market.
Customer Experience
When it comes to activewear, finding the perfect fit can be a challenge. But with Beyond Yoga, you can rest assured that you’ll find leggings that feel like a second skin. The brand’s leggings are designed to shape and fit your body perfectly, allowing you to move with ease during your workouts.
Finding the Perfect Fit
Beyond Yoga offers a range of sizes, from XXS to XXL, so you can find the right size for your body. The brand’s leggings are also available in different lengths, including full-length, 7/8 length, and capri length, so you can choose the perfect style for your needs.
One of the things that sets Beyond Yoga apart from other activewear brands is its commitment to quality. The brand uses high-quality fabrics that are soft, stretchy, and durable, so you can wear your leggings time and time again without worrying about them losing their shape or colour.
Studio to Street Versatility
Another great thing about Beyond Yoga’s leggings is their versatility. They’re not just great for working out – they’re also perfect for wearing on the go. With their stylish designs and comfortable fit, you can easily transition from the studio to the street without having to change your outfit.
Whether you’re running errands, meeting friends for lunch, or heading to a yoga class, Beyond Yoga’s leggings have got you covered. And with their wide range of colours and patterns, you can choose the perfect style to suit your personality and mood.
Overall, Beyond Yoga is a brand that truly understands the needs of its customers. With its commitment to quality, fit, and style, it’s no wonder that so many people are choosing Beyond Yoga for their activewear needs. So why not join the movement and experience the Beyond Yoga difference for yourself? Your body (and your wallet) will thank you!
Frequently Asked Questions
What are the top-rated yoga apparel labels for women?
When it comes to top-rated yoga apparel labels for women, Beyond Yoga is definitely a brand to consider. Their clothing is designed with both comfort and style in mind, making it a popular choice among yoga enthusiasts. Other great options include Lululemon, Alo Yoga and Sweaty Betty.
Where can one find amazing deals on premium yoga clothing?
If you’re looking for amazing deals on premium yoga clothing, it’s worth checking out online retailers such as Amazon and Zappos. You can also sign up for newsletters from your favourite brands to stay informed about sales and discounts.
Who are the founders behind the most popular yoga fashion lines?
Beyond Yoga was founded by Jodi Guber Brufsky and Michelle Wahler in 2006. Lululemon was founded by Chip Wilson in 1998. Alo Yoga was founded by Danny Harris and Marco DeGeorge in 2007. Sweaty Betty was founded by Tamara Hill-Norton in 1998.
How do the quality and comfort of different yoga wear brands compare?
When it comes to quality and comfort, different yoga wear brands can vary. However, Beyond Yoga is known for its high-quality fabrics and comfortable designs. Lululemon is also known for its high-quality clothing, while Alo Yoga and Sweaty Betty are known for their comfortable and stylish designs.
Can you suggest yoga attire suitable for the more mature enthusiasts?
For mature yoga enthusiasts, it’s important to choose clothing that is comfortable, supportive and flattering. Beyond Yoga’s high-waisted leggings and Sweaty Betty’s supportive sports bras are great options. Lululemon also offers a range of clothing designed specifically for mature women.
Which yoga clothing companies have a global manufacturing presence?
Many yoga clothing companies have a global manufacturing presence, including Beyond Yoga, Lululemon, Alo Yoga and Sweaty Betty. It’s important to consider the ethical and sustainable practices of these companies when choosing where to buy your yoga clothing.