Australian brands are making a name for themselves in the fashion industry, with many designers and labels gaining international recognition. From high-end luxury brands to affordable streetwear labels, there is something for everyone. Australian fashion is known for its laid-back, effortless style and is heavily influenced by the country’s unique cultural and lifestyle factors.

Iconic Australian fashion brands such as Zimmermann, Sass & Bide, and Camilla and Marc have gained worldwide fame for their distinctive designs and high-quality craftsmanship. These brands have become synonymous with Australian fashion and are often featured in top fashion magazines and worn by celebrities. Their success has paved the way for emerging designers and labels to make their mark on the industry.
In recent years, there has been a growing trend towards sustainable and ethical fashion in Australia. Many local brands are now prioritising environmentally friendly practices and using locally sourced materials. This shift towards sustainability reflects the country’s commitment to preserving its natural resources and unique way of life.
Key Takeaways
- Australian fashion brands are gaining international recognition for their unique style and quality craftsmanship.
- Iconic brands such as Zimmermann, Sass & Bide, and Camilla and Marc have paved the way for emerging designers and labels.
- There is a growing trend towards sustainable and ethical fashion in Australia, reflecting the country’s commitment to preserving its natural resources.
Iconic Australian Fashion Brands

Australia is home to some of the world’s most innovative and exciting fashion brands. From high-end luxury to street style pioneers, and sustainable and ethical choices, there is something for everyone. Here are some of the iconic Australian fashion brands that you should know about.
High-End Luxury
If you’re looking for luxury Australian fashion brands, Camilla and Marc, Zimmermann, and Dion Lee are some of the top names to consider. Camilla and Marc are known for their sophisticated and elegant designs, while Zimmermann is known for its feminine and romantic pieces. Dion Lee, on the other hand, is known for its sleek and modern designs that are perfect for the fashion-forward crowd.
Street Style Pioneers
For those who love street style, Australian fashion brands like Alice McCall, Bec + Bridge, and Bianca Spender are some of the top names to consider. Alice McCall is known for its playful and whimsical designs, while Bec + Bridge is known for its edgy and modern pieces. Bianca Spender, on the other hand, is known for its timeless and sophisticated designs that are perfect for any occasion.
Sustainable and Ethical Choices
If you’re looking for sustainable and ethical Australian fashion brands, Calibre, Lee Mathews, and Rebecca Vallance are some of the top names to consider. Calibre is committed to using sustainable materials and ethical manufacturing processes, while Lee Mathews is known for its minimalist and sustainable designs. Rebecca Vallance, on the other hand, is known for its ethical and socially responsible practices.
Overall, Australian fashion brands are known for their innovative and exciting designs, as well as their commitment to sustainability and ethical practices. Whether you’re looking for high-end luxury, street style pioneers, or sustainable and ethical choices, there is something for everyone. So, why not add some Australian fashion to your wardrobe today?
Influence of Australian Designers

Australia has a rich history of producing world-class fashion designers, whose influence can be seen both locally and internationally. In this section, we will explore the impact of Australian designers on the global fashion scene, as well as their celebrity endorsements.
Celebrity Endorsements
Australian designers have gained a significant following among celebrities in recent years. Kendall Jenner, for instance, was spotted wearing a Zimmermann dress at the Cannes Film Festival. Margot Robbie is also known for her love of Australian designers, having worn designs by Dion Lee and Zimmermann on the red carpet.
These celebrity endorsements have helped to raise the profile of Australian designers on the global stage. Many designers have also taken advantage of social media platforms such as Instagram to showcase their designs and reach a wider audience.
Global Fashion Scene Impact
Australian designers have made a significant impact on the global fashion scene in recent years. Adrian Norris and Edwina Forest, the founders of Aje, are known for their signature use of bold prints and unique textures. Their designs have been featured in top fashion magazines such as Vogue and Harper’s Bazaar.
Other Australian designers such as Zimmermann, Dion Lee, and Ellery have also gained a reputation for their innovative designs and attention to detail. These designers have showcased their collections at top fashion events such as New York Fashion Week, further cementing Australia’s place in the global fashion scene.
In conclusion, Australian designers have made a significant impact on the global fashion scene, with their unique designs and attention to detail. Their celebrity endorsements and use of social media have helped to raise their profile, while their innovative designs have garnered attention from top fashion magazines and events.
The Fabric of Australia
