Lim Hock Chee – From Humble Beginnings to Leading Singapore’s Sheng Siong Supermarket Empire

Lim Hock Chee, co-founder, and CEO of Sheng Siong Group has come a long way from his modest beginnings in a pig farming family. Today, he leads one of Singapore’s largest supermarket chains, which has become a household name nationwide. This article delves into Lim’s inspiring journey. It explores how his hard work, innovation, and dedication have contributed to the success of Sheng Siong Group.

Early Life and Personal Story

Born into a pig farming family, Lim Hock Chee learned the value of hard work and perseverance from a young age. He observed his father’s business acumen and was inspired to carve his path in entrepreneurship. In 1985, Lim and his brothers pooled their resources to open the first Sheng Siong supermarket, which laid the foundation for their future success.

Founding Sheng Siong

Lim and his brothers set out to revolutionize Singapore’s retail industry, starting with a single store. Focusing on low prices and various products, the supermarket quickly gained popularity among local consumers. The siblings strategically expanded their chain, opening new stores in multiple neighborhoods across the island. Over the years, Sheng Siong has embraced technology and innovation, incorporating advanced supply chain management systems to improve efficiency and reduce costs.

Struggles and Challenges

Despite their success, Lim and his team have faced numerous challenges. In the early days, they struggled to navigate the complex retail industry and compete against established supermarket chains. As Sheng Siong expanded rapidly, the team had to maintain high-quality service while managing its growing operations. They also had to adapt to changing consumer preferences and economic downturns while staying committed to low prices and exceptional customer service.

Success Factors and Achievements

Several factors have contributed to Sheng Siong’s impressive achievements. Lim’s emphasis on low prices and product variety has resonated with Singaporean consumers. In contrast, his commitment to efficient supply chain management has decreased costs. The company’s focus on customer service and support for local communities has earned it a loyal customer base. In 2011, Sheng Siong went public with a successful IPO, further cementing its position in Singapore’s retail landscape.

Lessons for Aspiring Entrepreneurs

Lim Hock Chee’s story offers valuable insights for those dreaming of starting businesses. His perseverance and willingness to adapt to market changes have been crucial to his success. In contrast, his dedication to innovation has kept Sheng Siong ahead of the curve. Building a solid team and fostering a positive company culture has also played a vital role in the company’s growth. Finally, Lim’s commitment to giving back to the community underscores the importance of creating a positive impact through entrepreneurship.


Lim Hock Chee’s journey from humble beginnings to leading one of Singapore’s largest supermarket chains is a testament to the power of hard work, innovation, and resilience. Sheng Siong’s success has profoundly impacted the country’s retail landscape, inspiring new entrepreneurs to pursue their dreams and make a difference in their communities.

“Unlock your offshore talent pool with Kaizenaire!”

“Don’t let labor shortages and talent acquisition challenges hold your SME back. Connect with skilled professionals from the Philippines through Kaizenaire and enjoy up to 70% in cost savings compared to hiring locally. From telemarketers to digital marketers, we offer a wide range of talent to meet your business needs. Plus, with our comprehensive approach that includes training, and ongoing support, you can seamlessly integrate your remote workforce and achieve long-term success. Sign up today and unlock the potential of offshore talent!”


[1] Tan, J. (2016, August 15). Sheng Siong: A home-grown retail giant. The Business Times. Retrieved from

[2] Ng, E. (2018, August 29). Sheng Siong: From small supermarket to Singapore retail giant. Vulcan Post. Retrieved from

[3] Yong, C. (2011, August 17). Sheng Siong makes strong debut on SGX. The Straits Times. Retrieved from

[4] Han, L. (2020, May 7). Sheng Siong’s Lim Hock Chee: The supermarket tycoon who got his hands dirty. The Business Times. Retrieved from

[5] Sheng Siong Group. (n.d.). About Us. Retrieved from

Scroll to Top