Creative For More is a digital marketing agency, founded by Ms. Geraldine Pang, an entrepreneur driven by her passion for creativity and innovation. Ms. Pang’s desire for freedom and growth led her to establish the agency. They specialize in leveraging analytical solutions to address business challenges. The agency’s core focus is enabling companies to gather timely and relevant information, empowering them to take proactive actions for a competitive edge. With a commitment to being a new-age agency, Creative For More possesses the necessary resources and agility to respond swiftly, an essential factor in driving success for their clients.
Inspiration And Mission
Ms. Pang has always valued freedom and didn’t feel that the traditional 9 to 5 corporate environment was suitable for her creative spirit. Her passion for learning and growing drove her to build her own agency.
In 2019, she was working for a consulting firm while also freelancing on the side. However, her freelance work started making her more money than her main job. She eventually decided to take the leap and focus solely on freelancing. When the COVID-19 pandemic hit, her client list continued to grow and she saw the need to start her own agency called Creative For More, to handle the increasing workload.
With a small team supporting her, Ms. Pang’s mission is to empower her team to unleash their full creative potential and become the next generation of business leaders. She finds inspiration in providing a platform for creativity, innovation, and entrepreneurship, and this is at the core of her company’s vision.
Setting The Agency Apart
Ms. Pang’s agency, Creative For More, stands out in the industry due to their commitment to nurturing talent and empowering the next wave of creative entrepreneurs. While many agencies focus solely on providing marketing services, they go a step further by investing in the growth and development of their team members through work and internship programme. This approach not only enriches their pool of talent but also enables them to provide clients with fresh perspectives and innovative solutions that drive their businesses forward.
The dual focus on education and execution sets Creative For More apart from their competitors and ensures that they consistently deliver exceptional results. They are dedicated to making a positive impact on the world by helping startups, business owners, and entrepreneurs navigate the complex world of digital marketing. Their approach is grounded in empathy, recognizing that every business has its unique challenges and goals. This allows them to create customized marketing strategies that are not only effective but also align with their clients’ values and mission.
Overcoming Challenges and Learning Lessons
Ms. Pang acknowledges that entrepreneurship can be a lonely journey, requiring significant sacrifices in one’s social life that can take a toll emotionally and mentally. To overcome this challenge, she has focused on building a strong support network, including fellow entrepreneurs, mentors, and close friends who understand the demands of the entrepreneurial lifestyle. This network has been invaluable in helping her navigate the ups and downs of running a business while maintaining a healthy work-life balance.
Lessons Learned For Entrepreneurial Success
Ms. Pang has picked up valuable lessons that have influenced her approach to business. She emphasizes the importance of not blindly following advice from individuals who have not experienced the challenges and successes of entrepreneurship. While their intentions may be good, their perspective may not always be the most relevant or helpful.
Another vital lesson she has learned is the significance of having a team that genuinely understands and believes in the company’s mission and vision. When team members are invested in the organization’s goals, every action they take is aligned with those objectives, ensuring collective progress and success.
Lastly, she recognizes that establishing efficient processes is essential for growing a team. Streamlined procedures not only help maintain organization and consistency but also empower team members to work effectively and contribute to the company’s growth.
From Burnout To Balance
Ms. Pang had experienced burnout several times, pushing herself to the limit until she could no longer continue without making changes. This experience led her to reassess her organizational structure and realize the significance of delegation. She began to distribute tasks more effectively among her team members, allowing her to focus on core business areas and maintain a healthier work-life balance. This change not only improved her well-being but also resulted in a more efficient and productive company.
Thriving Amidst COVID-19
Ms. Pang’s business experienced a positive impact from the COVID-19 pandemic. With lockdowns and remote work becoming the norm, there was a surge in demand for digital services. Recognizing this opportunity, her company pivoted and customized its offerings to effectively support businesses navigating the digital landscape. This adaptability allowed them to thrive during a challenging period and overcome potential obstacles by addressing the evolving market needs.
Embracing The Impact of AI
Ms. Pang is concerned about an emerging risk that both excites and worries her. “The rapid development of AI and its potential impact on workflows in various industries. As AI continues to evolve and transform business operations, it will also have implications for how services are pitched and sold. Staying informed and adapting to these changes will be crucial for remaining competitive and relevant in an ever-evolving landscape.”
Fostering A Strong Team For Future Growth
Ms. Pang’s plans for the future of her company prioritize building a solid and reliable team. She recognizes that by establishing a strong foundation with dedicated and skilled team members, the company will be better equipped to develop new products and explore expansion into other markets in the upcoming years. This strategic approach aims to make the process of scaling and evolving the business smoother and more efficient, enabling them to adapt and grow in response to changing market demands.
Advice For Aspiring Entrepreneurs
Ms. Pang believes that waiting for everything to be perfect before taking action is a mistake. Instead, she advises diving in and beginning to work on ideas. “As you progress, you’ll learn, adapt, and figure things out along the way.” She encourages individuals to embrace the process, understanding that growth comes through experience and continuous improvement.
Visit Creative For More’s website here.